Biznology

MARCH 23, 2018

Back in 2010, I was invited to become a contributor to Harvard Business Review ’s online publication. So if a prospect leaves behind a business card at a trade show, for example, the exhibitor should feel comfortable following up with an email. Ironic, isn’t it? What a thrill! The response was immediate, and it got nasty, fast.

B2B Marketing 190

B2B Marketing Work Management Marketing Management Opt-out 190

Online Marketing Institute

NOVEMBER 28, 2012

2010 Eddie and Ozzie Awards Call for Entries OPEN! Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing.

B to B 40

B to B Paid Content Social Media CMS Development 40

ViewPoint

JANUARY 26, 2012

Outbound telemarketing The telephone is the Swiss Army knife in the B-to-B marketer’s backpack: a flexible, personal, dependable resource with infinite applications. The DMA’s 2010 Response Rate Report reported a healthy 1.68% response rate to B-to-B prospecting letter mail and 2.18% to its cheaper cousin, postcard mail.

B to B 120

B to B netFactor Media SEM 120

markempa

SEPTEMBER 17, 2005

Last night, I stumbled upon Jeremy Porters notes and observations from DMAs B-to-B Conference session entitled, "Sales and Marketing Integration: How To Make It Happen and Why You Cant Afford Not To." Jeremy Porters Blog: B-TO-B CONFERENCE DAY ONE - SALES & MARKETING INTEGRATION.

Lead Generation 120

Lead Generation B2B Sales Sales Qualified Leads B to B 120

B2B Digital Marketer

APRIL 1, 2021

Jim Ewel began his journey with Agile Marketing in 2010 and is one of the leading bloggers on the topic ( www.agilemarketing.net ). And trade shows and things like that. During uncertain times, your business needs to be quick, nimble, and adaptable, and marketing is no exemption. You have to be agile. Jim Ewel (14:38): Yeah.

Planning 52

Planning Work Management Marketing Management Business 52