The Effective Marketer

MAY 10, 2010

A recent article I read on Harvard Business Review, “ Aflac’s CEO Explains How He Fell For The Duck ” made me think about brand messaging and the use of mascots. The article is great because it gives you an insider’s view of how the famous Aflac duck came to being and the challenges Aflac’s CEO had to overcome to get it adopted.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

The Effective Marketer

AUGUST 25, 2009

An interesting article sent to me (thanks, Z.) The article from BBC News UK can be seen here: The Problem With PowerPoint Over the years I’ve read a number of books on effective presentations, listened to podcasts, and attended some presentations and webcasts. You can follow any responses to this entry through the RSS 2.0

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

The Effective Marketer

FEBRUARY 15, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be. United States License.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

The Effective Marketer

SEPTEMBER 27, 2010

Tips for Designing in Powerpoint This entry was posted on Monday, September 27th, 2010 at 9:06 am and is filed under Communication , Online Marketing , Teamwork , Web Design. You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site. Like Be the first to like this post.

Planning 100

Planning Work Management Effectiveness Marketing Budget Creation 100

The Effective Marketer

AUGUST 30, 2010

This entry was posted on Monday, August 30th, 2010 at 8:45 am and is filed under Communication , Content Marketing , Online Marketing. You can follow any responses to this entry through the RSS 2.0 Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

The Effective Marketer

FEBRUARY 6, 2009

You can follow any responses to this entry through the RSS 2.0 Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! He says “listen first, speak last”. Good listeners will be better at understanding what needs to get done and will be more effective.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

The Effective Marketer

JANUARY 6, 2009

The action plan in Peter Drucker’s “8 Principles” article involves thinking not only about what to do, but also the expected results. You can follow any responses to this entry through the RSS 2.0 Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

JANUARY 5, 2009

In 2004 Drucker wrote an article for Harvard Business Review Magazine titled “What makes an effective executive”. The 8 principles he outlines in his HBR article are more “action oriented”, meaning they guide you towards making the right plans for the right activity and how to behave in general. Let’s apply them to marketing, shall we?

Enterprise Management 100

Enterprise Management Work Management Marketing Management Effectiveness 100

The Effective Marketer

JANUARY 3, 2009

Blogs, magazine articles, whole books were written on marketing strategies and tactics and how to tweak your website to get higher Google rankings, how to use Guerilla Marketing and all the other interesting tools in the marketer arsenal but those are mainly that: tools. You can follow any responses to this entry through the RSS 2.0

Planning 100

Planning Effectiveness Work Management Marketing Management 100

The Effective Marketer

JANUARY 25, 2009

Drucker, of course, was right on target when included this principle in his article for effective managers (“ What Makes an Effective Executive ”, Harvard Business Review, June 2004) since one of the most important aspects one should be able to master in order to become effective is time management, and meetings are, as a general rule, a time drag.

Planning 100

Planning Work Management Effectiveness Marketing Management 100

markempa

AUGUST 17, 2007

A lead nurturing program can leverage existing investments that you have made in other marketing tactics such as events, white papers, contributed articles, or any other thought leading content. Be sure to give your audience a way to subscribe to get updates either via RSS or via email. What can you send via email?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

The Effective Marketer

APRIL 6, 2009

You should also be checking for industry related news and is a good idea to email the hiring manager a link to an interesting article or press release that might be relevant to the company, this shows you’re up to date on the industry and is really interested. You can follow any responses to this entry through the RSS 2.0

Planning 100

Planning Work Management Marketing Management Trade Show 100

The Effective Marketer

JULY 12, 2009

Charts That Tell a Story Here is a compilation of great articles and sites I’ve read in the past that really helped me understand the importance of paying attention to data presentation and how to choose the right chart based on your data and message. “ You can follow any responses to this entry through the RSS 2.0

Effectiveness 100

Effectiveness Enterprise Management Planning Work Management 100

The Effective Marketer

JUNE 23, 2009

If you want to get some good insights on effective SEO, check out his presentation and the free articles they have on the SEOmoz website. You can follow any responses to this entry through the RSS 2.0 Veredict : This is a must watch class for those interested in SEO even if you’ve been doing it for a while. United States License.

Training 100

Training Planning Marketing Budget Creation Work Management 100

Online Marketing Institute

NOVEMBER 2, 2009

There are lots of excellent articles on SEO that provide guidance and tips. Public relations (PR) is pretty much the opposite—it produces limited immediate and direct results, but builds your brand in the eyes of prospects, the media, analysts and other influencers over the long term.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

markempa

MARCH 27, 2005

« Sales Leads Via RSS via Salesforce.com | Main | My Mention In Writers Digest » Podcast: How Trigger Events improve Lead Generation Have you ever wondered why some sales happen twice as fast others? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Marketing Budget Generation B2B Thought Leadership 120

The Effective Marketer

MARCH 12, 2009

You can follow any responses to this entry through the RSS 2.0 Reply Geena Murphy says: May 20, 2009 at 6:48 am I must say great article and well thought of as some time management articles are the same but this was a good solid read! You can leave a response , or trackback from your own site. United States License.

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100

Convince & Convert

JULY 27, 2010

RSS subscriptions are up. link] Kevyn Faulkenberry Are You Growing Enough Voices – [link] Good article on PitchEngine for releases. link] [link] Corey Tyhurst Awesome Article RT @jaybaer: Are you growing enough voices? You would be entirely wrong. Visits are up. Page views are up. Retweets are up. link] [link] John D.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Convince & Convert

MARCH 4, 2010

Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. This is especially misplaced with group written blogs, where the broad content focus and inconsistent tonality makes RSS subscription less likely.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

markempa

MAY 23, 2005

« Peformance Measurement, Corporate Culture and the CMO | Main | 2 New RSS Feeds for the B2B Lead Generation Blog » Blueprint for Personal Lead Generation Success Do you generate your own leads? MarketingProfs featured an article by Rob Engelman called, Seven Strategies for the New Year.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

Convince & Convert

JUNE 17, 2010

Consider the Followers-Per-Tweet Equation [link] [link] webcopywriter Is Your Twitter Addiction Paying Off [link] [link] indiebusiness Good article – [link] Takeaway: Twitter is about interacting with people in pursuit of definable goals. I once calculated time spent blogging vs. number of RSS subscribers. It's awesome!

Twitter 126

Twitter Paid Content Paid Search Agency PR 126

Convince & Convert

FEBRUARY 15, 2010

Won’t we soon see forms that ask us to choose one or all of these contact methods: Email newsletter Blog (via RSS or email) Twitter Facebook Remember, social media is an ingredient, not an entree. Great article! a vote for integration) [link] [link] Sumo Group Great article Jay – as always.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Online Marketing Institute

OCTOBER 31, 2010

But I tried to offer some hope during a May presentation in Shanghai to the Worldcom Public Relations Group , the world’s leading network of independently owned public relations firms: My 7 Best Practices for Social Media Tool Adoption: Understand your assessment context before you begin. and great speech!)

Social Media 40

Social Media Lead Ranking B2B Thought Leadership Lead Scoring 40

The Effective Marketer

FEBRUARY 25, 2009

If you want to know more about processing emails, getting your inbox empty, and working more productively you should definitely check out 43Folders and their “ inbox zero ” series of articles and a great Primer on the GTD system is the blog post at 7Productions. You can follow any responses to this entry through the RSS 2.0

Work Management 100

Work Management Marketing Budget Creation Marketing Management Planning 100

Convince & Convert

MARCH 23, 2010

If your blog is consistent enough that you believe RSS subscription is realistic, make sure visitors can easily subscribe to your RSS feed. (As then you have a much better chance that they’ll return or sign up for your RSS feed, email newsletter or other call to action. At first, you knew everyone at the party.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

JULY 28, 2010

Great article Jay! link] [link] duane forrester Alltop RSS – 5 Ways to Turn Helpfulness Into Marketing Greatness [link] [link] Matt McDougall 5 Ways to Turn Helpfulness into Mktg Success. link] [link] Brake Associates Excellent article, helpfulness marketing…great concept! You should be.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

SEPTEMBER 21, 2010

There is an interesting article about it. There is an interesting article about it. What I like most about this article is that it gets “big business&# to think about acting like they are small. What I like most about this article is that it gets “big business&# to think about acting like they are small.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Online Marketing Institute

MAY 26, 2010

The post is a follow-up piece to an earlier article Estill wrote where he suggested that ROI, or return on investment, on marketing is a bogus term. Article comments: Tuesday, May 25, 2010 12:21:08 PM by Tina Great info, easy read! Wednesday, May 26, 2010 12:38:27 PM by Tony Karrer Great post. Read his blog here [link].

Social Media 40

Social Media Advertising Channels Media Blogger 40

Convince & Convert

MARCH 25, 2010

Want to compare the historical growth of your RSS subscribers to your YouTube channel subscribers? found @jaybaer article and am intrigued, to say the least. Swix aggregates as many as 100+ of your social media metrics, and presents them in a unified, visually digestible fashion that will be the darling of any Excel hater.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

MARCH 3, 2010

Sabrina Horn curvecomms Great post – We (as an agency) are often surprised to see that other PR agencies aren't involved in Social Media – when online media relations are arguably more important than traditional media relations simply because of their permanence on the web.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

SEPTEMBER 21, 2010

Thus, public relations and even customer service folks are probably best able to make it work, with tactical and vehicle assistance from the Web folks. Thus, public relations and even customer service folks are probably best able to make it work, with tactical and vehicle assistance from the Web folks. Good stuff.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

SEPTEMBER 21, 2010

You can also set up various searches from Google, Twitter, etc and run the RSS feeds from each search through Yahoo Pipes and have the resulting feed delivered to your inbox or RSS reader to monitor ongoing. She specializes in social media strategies that lead to actionable plans to achieve real world objectives. Hope that helps!

Social Media 157

Social Media Media Paid Content Work Management 157

Online Marketing Institute

DECEMBER 23, 2010

link] Unique Baby Gifts Nice article! link] Unique Baby Gifts Nice article! link] Unique Baby Gifts Nice article! link] Unique Baby Gifts Nice article! link] Unique Baby Gifts Nice article! link] Unique Baby Gifts Nice article! link] Unique Baby Gifts Nice article! Thanks for the great article.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Convince & Convert

JULY 20, 2012

The RSS feed is: [link]. To me in a lot of ways, it’s kind of like newspapers, online newspapers that say “most e-mailed article of the day” or “most viewed.” Digg made a big technology change or big product change, I think in, like, 2010, and basically drove away all of their customers. Listen Now.

Paid Content 113

Paid Content Digg Marketing Budget Work Management 113

Convince & Convert

JULY 8, 2010

I mean it in a 2010, gothic cool sort-of-way in which vampires are smart, sexy, bankable characters who can’t be killed and are making boatloads of cash for the people who channel them into books, TV shows & movies. Seth Godin predicted that RSS would kill email. A driving force behind the company’s SUBSCRIBERS RULE! October 2007.

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best of B2B Marketing for September 2010. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. Should Investor Relations Teams Use Twitter? - B2B Voices , September 1, 2010 Image via CrunchBase.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

The Effective Marketer

JULY 5, 2009

For a nice article about features and benefits, check out Michael Fortin. You can follow any responses to this entry through the RSS 2.0 Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Like Be the first to like this post.

Copywriting 100

Copywriting Work Management Marketing Management Marketing Budget Creation 100