10 AB Testing Examples That Will Help You Improve Your Website
accelerate agency
APRIL 23, 2020
Using a platform like Google Analytics , or a split-testing tool, you can then get data on the effectiveness of each page. The business wanted to boost the click-through rate (CTR) of the banner. By changing the copy and image, the banner’s CTR jumped 433%. In the case of the insurers, they were testing a banner advert.
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