Industrial Marketing Today
AUGUST 17, 2010
To deepen and strengthen this relationship, marketers (and sales) must optimize the “return on time spent” by increasing the value received through each touchpoint. BtoB marketers need to create and deliver content that is relevant to those searching for their solution while mapping it to the prospect’s buying cycle.
Industrial Marketing Today
JULY 29, 2010
As a result, most BtoB marketers tend to credit sales-ready leads to the last marketing touchpoint. The study also revealed that B2B marketers that measured ROI were better able to track leads to marketing touchpoints. This tendency often neglects the other marketing channels that played a role in early stages of the purchase funnel.
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Convince & Convert
SEPTEMBER 20, 2010
– Posted using Chat Catcher [link] smartysays (TouchPoint) Twitter Comment RT @abneedles: Growing body of data proves social media efficacy in #B2B marketing. Top B2B marketing posts for 2009 (hint: social media) =-. Top B2B marketing posts for 2009 (hint: social media) =-. link to post]? Great stuff. I enjoy your blog.
Webbiquity
JANUARY 2, 2013
84% of marketers say they use social media to “reach customers at multiple touchpoints,” while 62% want to reach customers where they spend time and 56% say that “customers expect them to be on social media.” The next-most-effective lead gen tactics are paid search (32% vs. 9%) and webinars (30% to 6%). (
The Effective Marketer
OCTOBER 13, 2010
It talks about companies having to deploy capabilities across every single customer touchpoint, connecting the dots between the physical and virtual world and giving customer service the strategic value it deserves, but there’s not much in terms of HOW companies are doing that. United States License. United States License.
Adobe Experience Cloud Blog
NOVEMBER 6, 2017
But email made for desktop (600px) looked congested in mobile (320px) and by 2009, the need for email to be responsive grabbed speed. This is the original B2B email sent by SproutSocial inviting the subscribers to a webinar. Introduced first in 2009, video in email made a stunning debut boosting the open rate to 19%. Live Video.
Convince & Convert
MARCH 18, 2010
Reading them through, I really wish we could have done a series of Webinars, because the content is simply outstanding. Do you have systems in place that allow you to plug in all these new customer touchpoints and communications into enterprise-wide systems? SM is here to make communication more human, scalable and actionable.
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