Industrial Marketing Today

AUGUST 17, 2010

To deepen and strengthen this relationship, marketers (and sales) must optimize the “return on time spent” by increasing the value received through each touchpoint. BtoB marketers need to create and deliver content that is relevant to those searching for their solution while mapping it to the prospect’s buying cycle.

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

Industrial Marketing Today

JULY 29, 2010

As a result, most BtoB marketers tend to credit sales-ready leads to the last marketing touchpoint. The study also revealed that B2B marketers that measured ROI were better able to track leads to marketing touchpoints. This tendency often neglects the other marketing channels that played a role in early stages of the purchase funnel.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. – Posted using Chat Catcher [link] CommAMMO (Sean Williams) Twitter Comment One more interesting post, this from @jaybaer on the non issue of b2c vs b2b in social media. Top B2B marketing posts for 2009 (hint: social media) =-. link to post]? Great stuff. I enjoy your blog.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

MARCH 18, 2010

It includes a dozen letters written to C-level executives (in general) about what they need to do to take social media to the next level. Reading them through, I really wish we could have done a series of Webinars, because the content is simply outstanding. SM is here to make communication more human, scalable and actionable.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

B2B Marketing Zone Posts

DECEMBER 1, 2010

12 Tips For B2B Marketers to Excel in Twitter - Modern B2B Marketing , November 16, 2010 Any successful B2B social media plan includes strategies and tactics to forge relationships and build a brand. But there usually are more places that customers (and potential customers) interact with your brand (touchpoints). Webinar (84).

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Convince & Convert

SEPTEMBER 21, 2010

This could be very useful for some of the monitoring and metrics that we are doing with our touchpoints. [link] Josh Gunkel This is a great summary of tools. I am excited to try out SWIX and will be watching for your post about it. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Online Marketing Institute

OCTOBER 31, 2010

This could be very useful for some of the monitoring and metrics that we are doing with our touchpoints. [link] Josh Gunkel This is a great summary of tools. I am excited to try out SWIX and will be watching for your post about it. August 12, 2010 (768) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 40

Social Media Paid Content Tools Media 40