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Tuula Lehtimäki & Jari Salo & Heidi Hiltula & Mikko Lankinen. Harnessing web 2.0 for business-to-business marketing - Literature review and an empirical perspective from Finland. ISBN:978-951-42-9120-3

Online Marketing Institute

tools, we mean blogs and podcasts, social networks, communities, content aggregators and virtual worlds. is still low, but blogs, wikis and video sharing raised some interest. Tags: web2.0 for business-to-business marketing and add an empirical perspective on the subject from Finland. Overall, web 2.0

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B2B social media case studies - 3 you can learn from and why they work

Online Marketing Institute

Just look at Peter Kim’s social media case study wiki –it’s chock full of examples. Note: Blendtec photo courtesy of Greg Picarello; manufacturing photo courtesy of Richard Beda Tags: b2b social media case study Rick Short Thank you very much for this enlightening post – and for including Indium Corporation.

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High Points on the Social Media Landscape

WebMarketCentral

They aren't intended to be comprehensive, but rather to identify the high points in the social media topography. Social Networking Sites where you can post your profile, promote links to your company site / blog / etc., These sites use the insidious "nofollow" tag, so they have no SEO value. 7 Naymz 12,476 522,953 +93.2%

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Strategic Guy: Three Phases of Social Media Maturation

Online Marketing Institute

skip to main | skip to sidebar Strategic Guy Timely views and best practices in the world of technology public relations Sunday, April 12, 2009 Three Phases of Social Media Maturation At Strategic Communications Group (Strategic) weve been through the cycle. April 13, 2009 12:55 PM Axel Schultze said. Very insightful.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

9) Collaboration — capabilities like wikis, sales-contributed content, voting and tagging. Social networking stuff fits here too. Posted by: Jeff Paul Internet Millions | February 23, 2009 at 11:10 PM The comments to this entry are closed. Just makes it easier to manage all the stuff. All thoughts are welcome!

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Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

Posted by Magdalena Georgieva on Mon, Jun 29, 2009 @ 07:40 AM COMMENTS Been searching for an answer.everyone (nearly) agrees that blogs are a great way to bring eyes to your pages. posted on Monday, June 29, 2009 at 10:02 AM by Jack Leblond Jack - thanks for the comment. Any numbers to show success of one over the other?

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How to Create a Social Media Marketing Strategy

WebMarketCentral

MarketingSherpa's 2009 Social Media & PR Benchmark Guide (PDF) provides a wealth of useful statistics and guidance. If you parse that, it matches up pretty closely to the 4 C's model of social media marketing.) Social Tagging Research and Reports. Tags: Web 2.0 Here's some research on how to do that.