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B2B Lead Generation Blog: Podcast Segment 3: Selling to BIG Companies

markempa

« Podcast Segment 4: Selling to BIG Companies | Main | Podcast Segment 2: Selling to BIG Companies » Podcast Segment 3: Selling to BIG Companies Segment 3 from my 1-hour live interview with Jill Konrath, Chief Sales Officer and author of Selling to Big Companies.

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B2B Lead Generation Blog: Podcast Segment 4: Selling to BIG Companies

markempa

Main | Podcast Segment 3: Selling to BIG Companies » Podcast Segment 4: Selling to BIG Companies Segment 4 from my 1-hour live interview with Jill Konrath, Chief Sales Officer and author of Selling to Big Companies. Listen to Segment 4: Selling to BIG Companies (7:31 min 1.7

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B2B Lead Generation Blog: Podcast Segment 2: Selling to BIG Companies

markempa

« Podcast Segment 3: Selling to BIG Companies | Main | Podcast Segment 1: Selling to BIG Companies » Podcast Segment 2: Selling to BIG Companies Segment 2 from my 1-hour live interview with Jill Konrath, Chief Sales Officer and author of Selling to Big Companies. MB) Whats the proper role of marketing?

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B2B Lead Generation Blog: Podcast Segment 1: Selling to BIG Companies

markempa

« Podcast Segment 2: Selling to BIG Companies | Main | Consistent Lead Generation Pays Over Long Term » Podcast Segment 1: Selling to BIG Companies If youre involved in complex sale, be sure to listen to the recording of my live teleseminar with Jill Konrath , Chief Sales Officer and author of Selling to Companies.

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It's Budget Season - B2B Marketing Budget Trends for 2011

Everything Technology Marketing

When considering outbound marketing tactics such as telemarketing, direct mail and print advertising, the majority of B2B organizations are either not changing or decreasing budgets. this year over 2009. It looks like we are bouncing back from the recession compared to last year when tech companies slashed marketing budgets by over 8%.

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OneSource Survey: Salespeople Accept Value of Leads from Marketing

Customer Experience Matrix

For example, the State of Inbound Marketing 2010 survey from Hubspot found that outbound leads (from telemarketing, trade shows and direct mail) cost an average of $332, compared with $134 per inbound lead (from social media and Web sites). Other survey answers were largely consistent with the theme of salesperson self-reliance.

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B2B Lead Generation Blog: The Lead Generation Advantage for Small Businesses

markempa

Jantsch writes, “You dont market to the masses, you dont really market to segments, you market, when youre effective, to one person at a time. Jantsch writes, “You dont market to the masses, you dont really market to segments, you market, when youre effective, to one person at a time. I tend to agree. I tend to agree.