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MarketingSherpa Seeks Case Study speakers for 2009 B2B Demand Generation Summits

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If you have a great B2B story to tell, think about sharing it with other B2B marketers at MarketingSherpa’s 6th Annual B2B Demand Generation Summit 2009. Experienced B2B marketers who want to present will need to submit speech proposals by May 21, 2009. Click here to learn more.

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B2B Lead Generation Blog: White Papers and Lead Generation, Key for BtoB Marketers

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« Webinar: A Multimodal approach to Lead Nurturing for Complex Sales | Main | How to Become a Thought Leader and Attract Customers » White Papers and Lead Generation, Key for BtoB Marketers Complex sales cycles make the development of multi-modal marketing strategies critical.

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Survey Suggests Marketers Are Moving from Paid to Social Media

Customer Experience Matrix

I don’t know quite what to make of the 2009 Survey on Marketing, Media and Measurement released earlier this month by custom content company King Fish Media. - Summary: a new survey suggests that marketers are less focused on lead generation than on final sales, growing current customers and building online communities.