The ROI Guy

DECEMBER 9, 2010

Spending on IT cloud services will triple in the next 5 years, reaching $42 billion and capturing 25% of IT spending growth in 2012." - IDC Much of the adoption is driven by the promise of what cloud can do to help transform IT services and drive important cap-ex and op-ex cost savings. Latest Research. Let the Good Times Roll?

ROI 40

ROI Marketing Budget Work Management Marketing Management 40

The ROI Guy

JANUARY 20, 2011

IT Spending on the Rise, Sales Enablement and The Economic-Buyer ► 2010 (118) ► December (5) Social Media Hierarchy of Needs - Best Practices f. Predictions for 2011: The End of B2B Sales & Marke. ► November (8) Five Reasons You May Not Be Spending Enough on Con. Latest Research.

SMB 40

SMB ROI Marketing Budget Work Management 40

The ROI Guy

FEBRUARY 4, 2009

Wednesday, February 04, 2009 VMware launches new version of ROI / TCO Calculator Virtualization is one of the key cost savings initiatives that IT executives are implementing in order to tighten their belts in these uncertain economic conditions. Predictions for 2011: The End of B2B Sales & Marke. Latest Research.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

DECEMBER 23, 2010

IT Spending on the Rise, Sales Enablement and The Economic-Buyer ▼ 2010 (118) ▼ December (5) Social Media Hierarchy of Needs - Best Practices f. Predictions for 2011: The End of B2B Sales & Marke. ► November (8) Five Reasons You May Not Be Spending Enough on Con. Latest Research.

ROI 40

ROI Enterprise Management Marketing Budget Budget Programs 40

The ROI Guy

MAY 6, 2010

Several of these new Alinean -powered tools will also be used later in the sales cycle, once a customer has a specific solution in mind, in order to justify the solution to executives and assure value versus competitive offerings, positive ROI and quick payback. Predictions for 2011: The End of B2B Sales & Marke.

Work Management 40

Work Management Marketing Automation Services Marketing Management ROI 40

The ROI Guy

OCTOBER 22, 2010

Although some channels are more effective than others, the survey results and advice from Harte-Hanks reveals that connecting through all of these channels are required, although allocations should be adjusted to reflect the effectiveness early in the sales cycle. Predictions for 2011: The End of B2B Sales & Marke.

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

The ROI Guy

FEBRUARY 4, 2009

Wednesday, February 04, 2009 Microsoft Virtualization with Hyper-V - better value? IT Spending on the Rise, Sales Enablement and The Economic-Buyer ► 2010 (118) ► December (5) Social Media Hierarchy of Needs - Best Practices f. Predictions for 2011: The End of B2B Sales & Marke. Latest Research.

Work Management 40

Work Management Marketing Management ROI Budget Programs 40

The ROI Guy

JANUARY 17, 2011

Diagnostic Example: Microsoft Infrastructure Optimization Assessment Microsoft wanted to provide analysis and roadmap advice to help get more C-level engagements, engage earlier in the sales cycle, and shift customer perceptions from tactical product provider to strategic partner. Predictions for 2011: The End of B2B Sales & Marke.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

DECEMBER 6, 2010

IT Spending on the Rise, Sales Enablement and The Economic-Buyer ▼ 2010 (118) ▼ December (5) Social Media Hierarchy of Needs - Best Practices f. Predictions for 2011: The End of B2B Sales & Marke. ► November (8) Five Reasons You May Not Be Spending Enough on Con. Latest Research.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

NOVEMBER 8, 2006

Most revenue benefits like improving lead conversion rates or reducing sale cycle length 2. IT Spending on the Rise, Sales Enablement and The Economic-Buyer ► 2010 (118) ► December (5) Social Media Hierarchy of Needs - Best Practices f. Predictions for 2011: The End of B2B Sales & Marke.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

The ROI Guy

SEPTEMBER 4, 2007

To help address the lack of innovation spending, server virtualization is being considered and implemented in data centers as one means to drive “keeping the lights on&# costs lower, so as to provide more budget to innovation. for each $1 in server capital spending, increasing to $0.70 by 2010 [2]. Latest Research.

ROI 40

ROI Enterprise Management Work Management Marketing Management 40

The ROI Guy

NOVEMBER 8, 2006

Since labor costs and equivalent outsourced services dominate most IT budgets -- over 56% of IT spending on average -- selecting platforms with lower implementation and ongoing management costs can significantly improve overall IT efficiency. Predictions for 2011: The End of B2B Sales & Marke. Latest Research.

ROI 40

ROI Marketing Budget Work Management Marketing Automation Services 40

The ROI Guy

DECEMBER 14, 2005

As a result, Mr. Carr asserts that most IT spending be minimized based on the lack of bottom-line impact which can ultimately be derived from such investments. Following such generalized advice can lead to spending misallocation and competitive disaster.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

LeadSloth

JANUARY 12, 2010

2009 was the year in which Marketing Automation really took off. Social Media Marketing FAIL: In 2010, we’ll see a lot of companies spend a lot of money trying to make a big splash into social networks and many will crash and burn. See also her recent blog post Five B2B Marketing Surprises From 2009.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

The ROI Guy

JULY 22, 2010

IT Spending on the Rise, Sales Enablement and The Economic-Buyer ▼ 2010 (118) ► December (5) Social Media Hierarchy of Needs - Best Practices f. Predictions for 2011: The End of B2B Sales & Marke. ► November (8) Five Reasons You May Not Be Spending Enough on Con. Latest Research. Differentiate for S.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

SEPTEMBER 16, 2010

Transferring knowledge to sales representatives, and then helping these reps more effectively share this knowledge with customers and prospects is the mission of sales enablement, and it has become a vital best practice to overcome Information Overload, fight Frugalnomics and take control of Internet driven Buying Cycles.

Work Management 40

Work Management Marketing Management Marketing Budget ROI 40

The ROI Guy

SEPTEMBER 10, 2010

The good news is that the second half of 2010, projections are in line with Gartner’s survey in the fourth quarter of 2009 when CIOs reported IT budgets would increase, on average, by only 1.3%, and spending outlooks are more positive than earlier surveys. for 2009, showing that a spending recovery is in place, but marginally.

Budget Programs 40

Budget Programs Marketing Budget Work Management Marketing Management 40

The ROI Guy

SEPTEMBER 28, 2010

Using this content, buyers are taking control of the buying cycle from direct / channel sales, making the content that marketing delivers more important than ever in driving shorter sales cycles and increasing the number and value of transactions. Alinean recognized by BtoB Magazine’s as one of To. Latest Research.

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40

The ROI Guy

SEPTEMBER 17, 2010

Survey results indicate that over the next 2 to 3 years, 67% plan to increase spending on social media, and 64% continue to increase spending on digital and online marketing. IT Spending on the Rise, Sales Enablement and The Economic-Buyer ▼ 2010 (118) ► December (5) Social Media Hierarchy of Needs - Best Practices f.

Marketing Budget 40

Marketing Budget ROI Budget Programs Work Management 40

The ROI Guy

AUGUST 5, 2010

IT Spending on the Rise, Sales Enablement and The Economic-Buyer ▼ 2010 (118) ► December (5) Social Media Hierarchy of Needs - Best Practices f. Predictions for 2011: The End of B2B Sales & Marke. ► November (8) Five Reasons You May Not Be Spending Enough on Con. Latest Research.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

AUGUST 4, 2010

As a result, decision makers are requiring quantified business cases for >90% of all projects, first, in order to set priorities of what projects are considered, and second, to get executive signoff/ spending approval. Predictions for 2011: The End of B2B Sales & Marke. Content Marketing and the Forgotten Sales Professi.

Budget Programs 40

Budget Programs Work Management Marketing Management Marketing Automation Services 40

The ROI Guy

SEPTEMBER 9, 2010

IT Spending on the Rise, Sales Enablement and The Economic-Buyer ▼ 2010 (118) ► December (5) Social Media Hierarchy of Needs - Best Practices f. Predictions for 2011: The End of B2B Sales & Marke. ► November (8) Five Reasons You May Not Be Spending Enough on Con. Latest Research.

Forrester 40

Forrester Marketing Budget ROI Budget Programs 40

The ROI Guy

NOVEMBER 8, 2006

IT Spending on the Rise, Sales Enablement and The Economic-Buyer ► 2010 (118) ► December (5) Social Media Hierarchy of Needs - Best Practices f. Predictions for 2011: The End of B2B Sales & Marke. ► November (8) Five Reasons You May Not Be Spending Enough on Con. Latest Research.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

AUGUST 5, 2010

IT Spending on the Rise, Sales Enablement and The Economic-Buyer ▼ 2010 (118) ► December (5) Social Media Hierarchy of Needs - Best Practices f. Predictions for 2011: The End of B2B Sales & Marke. ► November (8) Five Reasons You May Not Be Spending Enough on Con. Latest Research.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

AUGUST 5, 2010

IT Spending on the Rise, Sales Enablement and The Economic-Buyer ▼ 2010 (118) ► December (5) Social Media Hierarchy of Needs - Best Practices f. Predictions for 2011: The End of B2B Sales & Marke. ► November (8) Five Reasons You May Not Be Spending Enough on Con. Latest Research.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40