Biznology

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Why Zagat might be a smarter purchase for Google than Yelp

Biznology

By now you’ve heard the news that Google has purchased Zagat Reviews. Google famously flamed out in its bid to buy Yelp in 2009, and has finally added the restaurant reviews it has craved. Image via CrunchBase.

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B2B Marketers Should Take Another Look at E-Commerce

Biznology

Xiameter sales grew so successfully that in 2009, Dow Corning moved as much as 2500 of its 7000 products to the site. Look at quote management, contract pricing, channel partner support, purchase order processing, order approvals, cross sell and upsell, licensing, renewals, reactivation, winback—there are more than you may think.

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B2B data decay and list rental – buyer beware!

Biznology

In 2009, we updated our original 2002 study on B2B Data Decay that has been cited by Dun & Bradstreet, Zoom, Jigsaw (now part of Salesforce.com) and others. Ask for 100 records drawn by Nth name from the potential list to be rented or purchased. Yearly B2B Data Decay Rates.

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Enterprise Social Networking Platforms: Think Amazon, Not Facebook

Biznology

Inc.com profiled Bezos in its Great Leader Series back in 2009, and the excerpt below gives us a glimpse of that strategy and its results: After inviting 300 friends and acquaintances to test his creation, Bezos took the site live and, within a month, the company had sold books in all 50 states and in 45 countries. Listen to doubters.

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50 amazing facts about Amazon.com to inspire your company

Biznology

In Amazon’s early days, when it sold only books, a bell would ring in the office every time someone made a purchase. In 2009, Amazon acquired Zappos for $1.2 In 2013, in an unexpected move, Bezos purchased The Washington Post for $250 million. Business Insider). BuzzFeed ). billion, (MSN). Acquisitions. Mashable ).

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Why Millennials Are Resistant to Advertising and Politics

Biznology

These 86 million younger people are now the most important generation in terms of size and purchasing power – they spend $200 billion annually. Instead they rely more on feedback (mainly online) from friends (37%), parents (36%) and experts (17%) before making a purchase. 62% say that if a brand engages them online (e.g.