Remove psychographic
article thumbnail

Do Psychographics work in B2B Marketing & Sales?

Online Marketing Institute

skip to main | skip to sidebar The Marketing Mélange A blog on all things Marketing with Strategy & Information Technology focus Blog Archive ▼ 2009 ( 22 ) ▼ June ( 2 ) Strategic Insights from Calculating Lifetime Custo. Trying to get a handle on Company Psychographics? What do your C-Level Execs want from Marketing?

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Be a Hunter, Not a Gatherer Now, more than ever you have to know the psychographic and demographic profile of your potential customers. If you were going to run an ad in a magazine, you would ask about both the psychographics and demographics of the reader so you could target the call to action and message appropriately.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

12 Pay Per Click Professionals Crushing the PPC Advertising Game

Outbrain

He’s been working in the paid search industry since 2009, he founded his own PPC agency, ZATO, in 2011, and he has a list of PPC Expert titles and awards as long as your arm. These days, he’s CEO of his own agency, Optmyzr, and you can catch him as a speaker at many PPC industry events. His new book’s almost out too! Kirk Williams.

article thumbnail

The 17 Best Advertisements of All Time

Hubspot

Describe your ad's audience using demographics and psychographics. Year in Search began in 2009 as "Zeitgeist," a written report of the public's most common Google searches over the previous 12 months. In fact, some of us might not have even been alive when these campaigns first aired. How to Create an Advertisement.

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Especially if you take the position (as I do) that social media is more about customer retention than customer acquisition, it’s very much NOT for kids or demographically or psychographically slanted at all. January 27, 2009 Posted by John Furrier in Technology. It’s for everyone. Great comments. Thank you for them.

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

link] Brad The Best Advice Has No Shelf Life – Who Influenced You? All of us have influences. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

article thumbnail

B2B Marketers – It’s Time to Face Your Fear of Facebook

B2B Marketing Traction

Reality: Largest Adoption Rate in 2009 was Women Over 55. ” In fact, in 2009, the fastest growing demographic on Facebook was women over 55. “Oh, you mean I can focus my marketing only on my target demographics and psychographics ?” The last point lends itself to the next misconception.

Facebook 100