Chris Koch

OCTOBER 30, 2009

And yet our latest annual survey of 355 buyers of complex IT solutions, How Customers Choose Solution Providers, 2009: The Importance of Personalization, Epiphanies, and Social Media, shows that the door to the C-suite is opening up. In fact, it’s hard for most of us to imagine these people using social media at all.

Social Media 100

Social Media Peer-to-peer Enterprise Management Media 100

Chris Koch

MAY 15, 2012

That was in 2009. As buyers do more searching, they are stretching the buying process earlier and earlier, to the point where they may not have a specific product or service in mind when they search. So you’re saying there’s a part of the buying process that doesn’t involve salespeople?

FAQ 100

FAQ Custom Publishing B2B Sales Work Management 100

Chris Koch

AUGUST 7, 2009

That means understanding not just the top 10 IT drivers for 2009 as predicted by Gartner or Forrester. Because they have this cross-business visibility, they have the opportunity to become business process experts and use IT to make those processes more efficient and effective.

Planning 100

Planning Segmentation Work Management Gartner 100

Chris Koch

AUGUST 7, 2009

That means understanding not just the top 10 IT drivers for 2009 as predicted by Gartner or Forrester. Because they have this cross-business visibility, they have the opportunity to become business process experts and use IT to make those processes more efficient and effective.

Planning 100

Planning Segmentation Work Management Gartner 100

Chris Koch

APRIL 30, 2010

Both are winners of the 2009 ITSMA Marketing Excellence Awards —the 2010 Awards deadline is June and anyone can enter). CSC has been building the complex software that runs the processes of big insurance companies for decades—a kind of ERP for insurance. By making its software development processes transparent within WikonnecT—e.g.,

Mobile Marketing 100

Mobile Marketing Mobile Advertising Paid Search Agency Wiki 100

Chris Koch

NOVEMBER 20, 2009

Our latest annual survey of 355 buyers of complex IT solutions, How Customers Choose Solution Providers, 2009: The Importance of Personalization, Epiphanies, and Social Media, shows that the door to the C-suite is opening up. Search is becoming increasingly dominant in the buying process. Online publications don’t have it much better.

Social Media 100

Social Media Social Marketing B2B Marketing Work Management 100