The ROI Guy

FEBRUARY 4, 2009

Wednesday, February 04, 2009 How TCO is a common sense sales and marketing Tool for Today’s Chaotic Economy My friend and board member Bill Kirwin, original father of TCO analysis with Gartner, put it best when he wrote this article for us on the power of using TCO as a sales and marketing advantage to win deals in these tough economic times.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

The ROI Guy

FEBRUARY 14, 2011

Gartner CIO Study Highlights Need for Outcome-Base. New TCO Calculator: EMC SMB Virtual Solutions Advi. How to Measure and Present the Effectiveness of Yo. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. ▼ February (8) Boost Sales 10% with an Investment in Sales Enable.

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ROI Social Media Budget Programs Marketing Budget 40

The ROI Guy

FEBRUARY 4, 2009

Wednesday, February 04, 2009 VMware launches new version of ROI / TCO Calculator Virtualization is one of the key cost savings initiatives that IT executives are implementing in order to tighten their belts in these uncertain economic conditions. Gartner CIO Study Highlights Need for Outcome-Base. Latest Research.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

FEBRUARY 4, 2009

Wednesday, February 04, 2009 Microsoft Virtualization with Hyper-V - better value? As TCO studies have taught us however from the time Bill Kirwin first developed these models for Gartner, it is important to look not only at purchase cost of the solution, but the ongoing costs over the entire ownership lifecycle. Advantage Microsoft.

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Work Management Marketing Management ROI Budget Programs 40

The ROI Guy

NOVEMBER 4, 2010

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. In this blog post, I present a few of the key research metrics and advice. Gartner CIO Study Highlights Need for Outcome-Base.

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Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

JANUARY 10, 2011

Although Forrester was predicting 8-9% IT budget growth earlier in the year, its latest survey of 2,800 global CIOs and other IT decision-makers, revealed that their predictions, as were others, were overly optimistic, with the vast majority of respondents indicating that their budgets remained the same in 2010 as they were in 2009.

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Enterprise Management Work Management Marketing Management Spending 40

The ROI Guy

JANUARY 25, 2011

Engaging earlier requires that sellers have the skills, processes and tools to “earn the right&# to present earlier, and deliver unique value during the dialogue. AT=pb&SP=EC&rID=44097752&rKey=ca6aa9fbfc4ad092 A downloadable presentation is also available via this link. Latest Research. Let the Good Times Roll?

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

InsightSquared

MAY 22, 2019

In 2009, I promoted the top mid-market rep in my region to the enterprise team, making the common mistake that traits of success in mid-market equal success in the enterprise. It is worth expanding on the profile needed to run an enterprise deal also. Big mistake. Factors affecting decisions.

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Enterprise Management Marketing Management Ad Building Forecasting 237

The ROI Guy

MAY 6, 2010

Gartner CIO Study Highlights Need for Outcome-Base. New TCO Calculator: EMC SMB Virtual Solutions Advi. How to Measure and Present the Effectiveness of Yo. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. ► February (8) Boost Sales 10% with an Investment in Sales Enable.

Work Management 40

Work Management Marketing Automation Services Marketing Management ROI 40

The ROI Guy

DECEMBER 6, 2010

In a recent survey by IDC, 24% of buyers indicated that the sales reps are not prepared for presentations at all, 30% indicate that they are somewhat prepared , and only 29% indicate that they are well prepared. Gartner CIO Study Highlights Need for Outcome-Base. New TCO Calculator: EMC SMB Virtual Solutions Advi.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

OCTOBER 22, 2010

Gartner CIO Study Highlights Need for Outcome-Base. New TCO Calculator: EMC SMB Virtual Solutions Advi. How to Measure and Present the Effectiveness of Yo. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. ► February (8) Boost Sales 10% with an Investment in Sales Enable.

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

The ROI Guy

JANUARY 17, 2011

Gartner CIO Study Highlights Need for Outcome-Base. New TCO Calculator: EMC SMB Virtual Solutions Advi. How to Measure and Present the Effectiveness of Yo. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. ► February (8) Boost Sales 10% with an Investment in Sales Enable.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

NOVEMBER 8, 2006

Study participants reported that on average a database administrator could manage over 30 Microsoft SQL Server 2005 databases, while Oracle 10g implementations required one DBA per 10 databases. To assure similar comparisons, the study examined potential differences in the application, load and complexity of the database instances.

ROI 40

ROI Marketing Budget Work Management Marketing Automation Services 40

The ROI Guy

NOVEMBER 8, 2006

Gartner CIO Study Highlights Need for Outcome-Base. New TCO Calculator: EMC SMB Virtual Solutions Advi. How to Measure and Present the Effectiveness of Yo. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. ► February (8) Boost Sales 10% with an Investment in Sales Enable.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

Convince & Convert

SEPTEMBER 21, 2010

You are indeed the perfect case study. You are indeed the perfect case study. j Jason Baer Tom - Really interesting presentation. j Jason Baer Tom - Really interesting presentation. Jason Baer Thanks very much for the kind words. Those type of comments are why I do it. Bravo, man. Keep at it. Thanks much for the comment.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

The ROI Guy

SEPTEMBER 4, 2007

1.38M in net present value (NPV) savings over 3 years (with a 10% discount rate) 4. Gartner CIO Study Highlights Need for Outcome-Base. New TCO Calculator: EMC SMB Virtual Solutions Advi. How to Measure and Present the Effectiveness of Yo. Consolidate to 7 x 4 CPU virtualized servers (net 93 server savings), a 14.3

ROI 40

ROI Enterprise Management Work Management Marketing Management 40

The ROI Guy

DECEMBER 14, 2005

In his book, and related articles and presentations, Mr. Carr’s main assertion is that the majority of IT investments have become a commodity – a utility that offers little competitive distinction and therefore no competitive advantage. Gartner CIO Study Highlights Need for Outcome-Base. Latest Research.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

The ROI Guy

JULY 22, 2010

Once information is entered online, the TCO Tool provides very detailed reports for alternative vendors, including TCO, post-tax cash flow, pay-back period, return on investment, internal rate of return and net present value. Gartner CIO Study Highlights Need for Outcome-Base. New TCO Calculator: EMC SMB Virtual Solutions Advi.

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Work Management Marketing Management ROI Marketing Automation Services 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

B2B Ideas @ Work , November 30, 2010 I read a case study about social media on MarketingProfs that I simply had to comment on with this week’s blog. Though it’s a B2C case study, it clearly illustrates the importance of social media and, thus, is applicable to B2B marketing as well. First off, how do you define content marketing?

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Convince & Convert

MARCH 16, 2010

I presented a half-day workshop at the Email Evolution Conference on social media strategy ( slides here ) recently with DJ Waldow and Mike Corak , and the significant majority of the questions from the audience were about Twitter. A new Pew Research study shows only 8% of U.S. teens using Twitter, compared to 66% engaged in texting.

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Social Media Media Paid Content Webinar Metrics 124

Webbiquity

SEPTEMBER 8, 2010

Study: Spending On Email, Social And Search Rising by MediaPost Online Media Daily. In a recent study of high-level marketing executives, 70% plan new social media initiatives in 2010. Study: Americans’ Social Net Use On The Rise, But Services Not Entirely Wasted On The Young by MediaPost Online Media Daily.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

The ROI Guy

SEPTEMBER 10, 2010

The good news is that the second half of 2010, projections are in line with Gartner’s survey in the fourth quarter of 2009 when CIOs reported IT budgets would increase, on average, by only 1.3%, and spending outlooks are more positive than earlier surveys. for 2009, showing that a spending recovery is in place, but marginally.

Budget Programs 40

Budget Programs Marketing Budget Work Management Marketing Management 40

The ROI Guy

AUGUST 5, 2010

Thursday, August 05, 2010 Risk-Adjusted ROI Defined A variation on the traditional ROI formula, Risk Adjusted ROI is calculated as the ratio of the net gain from a proposed project, divided by its total costs - represented in net present value terms to account for project risk. Gartner CIO Study Highlights Need for Outcome-Base.

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ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

SEPTEMBER 16, 2010

In a recent survey, 24% of buyers indicated that the sales reps are not prepared for presentations at all, 30% indicate that they are somewhat prepared , and only 29% indicate that they are well prepared. April 2009 Sales Enablement: Measuring its Impact. Gartner CIO Study Highlights Need for Outcome-Base. Latest Research.

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Work Management Marketing Management Marketing Budget ROI 40

The ROI Guy

SEPTEMBER 17, 2010

Friday, September 17, 2010 Leaders indicate Growing Investment in Smart Digital Content The migration of B2B marketing budgets from traditional marketing vehicles toward digital channels continues according to a study by Booz & Co. More information on the study can be found at: [link] Posted by Tom Pisello at 7:34 AM Email This BlogThis!

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Marketing Budget ROI Budget Programs Work Management 40

The ROI Guy

SEPTEMBER 9, 2010

Any kind of alignment should start with buyers, and we are going to present a mountain of buyer insights that in many ways are jaw-dropping. Gartner CIO Study Highlights Need for Outcome-Base. New TCO Calculator: EMC SMB Virtual Solutions Advi. How to Measure and Present the Effectiveness of Yo. Latest Research.

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The ROI Guy

AUGUST 4, 2010

Using value marketing tools, users can be presented with tools that help them to analyze their opportunities, and obtain more personalized and intelligent advice. Gartner CIO Study Highlights Need for Outcome-Base. New TCO Calculator: EMC SMB Virtual Solutions Advi. How to Measure and Present the Effectiveness of Yo.

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Budget Programs Work Management Marketing Management Marketing Automation Services 40

Single Grain

JULY 21, 2020

What Amazon’s Marketing Strategy Can Teach SMB Owners. * History: Ubercab was originally founded by Garrett Camp (and, later, co-founder Travis Kalanick) in March 2009 after Camp hired a private driver to the tune of $800. You may also like: . * [Growth Study] Slack: The Fastest Business App Growth in History. * 9) Spotify .

CMS Development 94

CMS Development Enterprise Management Work Management Marketing Automation Services 94

The ROI Guy

SEPTEMBER 28, 2010

Based on responses to profile questions on industry, location, size, stage in buying cycle, role / job function, goals and opportunities, the white paper is personalized to analyze the buyer needs and present relevant and personalized results. Gartner CIO Study Highlights Need for Outcome-Base. Latest Research. Let the Good Times Roll?

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40

The ROI Guy

NOVEMBER 8, 2006

Customer equity is the net present value of all the cash flows a company expects its customers to generate over their lifetimes. Gartner CIO Study Highlights Need for Outcome-Base. New TCO Calculator: EMC SMB Virtual Solutions Advi. How to Measure and Present the Effectiveness of Yo. Latest Research.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

AUGUST 5, 2010

Thursday, August 05, 2010 Net Present Value (NPV) Savings Defined NPV Definition: The sum that results when the discounted value of the expected costs of an investment are deducted from the discounted value of the expected returns. Gartner CIO Study Highlights Need for Outcome-Base. New TCO Calculator: EMC SMB Virtual Solutions Advi.

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ROI Marketing Budget Budget Programs Work Management 40

The ROI Guy

AUGUST 5, 2010

The standard ROI calculation typically does not use net present value terms in its calculations. Net present value calculations use the “time value of money&# , which takes into account the fact that the purchasing power of a dollar received in the future is less than dollar possessed today. Latest Research.

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ROI Budget Programs Marketing Budget Work Management 40