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B2B Lead Generation Blog: Speaking at MarketingSherpas B-to-B Demand Generation Summit 2006

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Meet experts; mingle with your peers; and discover new data, strategies, and tactics (includes search, podcasting, email & microsites).

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Marketing Automation: Like Bringing a Gun to a Knife Fight

Webbiquity

How can you efficiently nurture those long-term prospects, learning more about their interests in the process, until they are really ready to engage with sales? They apply technology to a difficult process. It’s with internal processes, office politics and other issues. The buying process has fundamentally changed.

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B2B Lead Generation Blog: Content ideas for lead nurturing and tactics to use

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Unfortunately, if you have a lot of content this can be tedious process. But trust me its worth it. What can you do via the phone?

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Aprimo Marketing Studio Supports Sophisticated Business Marketers

Customer Experience Matrix

These rules can insert a predefined subflow, such as the review and revision process, which itself is shared across multiple projects. Users can build HTML emails, Web pages and multi-page microsites. Marketing Studio was launched in September 2009 and at this writing has 22 clients, including a mix of business and consumer marketers.

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A Brand Evolution, Not A Revolution: Top 5 Tips to Evolve your Brand

Bluetext

This ‘why’ will dictate the entire process and ensure the goals of the project are being realized. For example, McDonald’s conducted a brand overhaul in 2009 across Europe, trading out their signature red logo, for more of an earthy-green look. Determine Your ‘Why’. For many companies, it can be easy to express interest in a rebrand.

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Genoo Aims to Shake Up Marketing Automation Market

Webbiquity

Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. downloading a file, clicking a link in an email) to provide relevant content; No limit on the size or number of visits permitted to microsites.

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7 Tech Trends in Email for Marketers

Adobe Experience Cloud Blog

But email made for desktop (600px) looked congested in mobile (320px) and by 2009, the need for email to be responsive grabbed speed. Gamification is the process of incorporating game mechanics into non-gaming realms so that you can drive the desired behavior from your readers. Gamification. Contextual information. Tailor-made content.