The ROI Guy

DECEMBER 6, 2010

At the same time, B2B buyers are taking advantage of the wealth of information available via the Internet and social media to become more empowered, taking charge of the buying cycle. The influence of vendors as a trusted source of information lags dramatically, at only 8.1% Alinean recognized by BtoB Magazine’s as one of To.

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Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

JANUARY 17, 2011

AT=pb&SP=EC&rID=44424232&rKey=435a40c76fd43920 For more information on Value Selling Tools: Demand-Generation (Marketing) Sales Enablement Posted by Tom Pisello at 12:19 PM Email This BlogThis! Alinean recognized by BtoB Magazine’s as one of To. New TCO Calculator: EMC SMB Virtual Solutions Advi.

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Budget Programs Marketing Automation Services Enterprise Management ROI 40

Convince & Convert

FEBRUARY 23, 2010

RT @jaybaer [link] [link] Frank Lee CRM 4 SMB Is Your Social Strategy Proactive or Reactive? link] [link] creative magazine Is Your Social Strategy Proactive or Reactive? I’m constantly referring back to Forrester’s POST methodology when planning campaigns. Jaybaer Is Your Social Strategy Proactive or Reactive?[link]

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Social Media Webinar Metrics Media Marketing & Strategy 117

The ROI Guy

DECEMBER 14, 2005

IT solutions are indeed evolving from basic infrastructure, through business process optimization and information management. Alinean recognized by BtoB Magazine’s as one of To. New TCO Calculator: EMC SMB Virtual Solutions Advi. And clearly not all of the IT landscape has commoditized. Latest Research.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

Convince & Convert

SEPTEMBER 21, 2010

Everything from supply chain management, product design, customer service, accounting and beyond can be informed through analysing the data collected through your social media strategy. There’s a lot of knee-jerk, half-truth information out there about social media and what it can do. link] Alasdair Munn Good post.

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Social Media Media Webinar Metrics Paid Search Agency 149

The ROI Guy

JULY 22, 2010

Once information is entered online, the TCO Tool provides very detailed reports for alternative vendors, including TCO, post-tax cash flow, pay-back period, return on investment, internal rate of return and net present value. Alinean recognized by BtoB Magazine’s as one of To. New TCO Calculator: EMC SMB Virtual Solutions Advi.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Webbiquity

SEPTEMBER 8, 2010

While the use of social media sources by journalists is growing rapidly, the reliability of such information remains an issue, as “the survey also made it clear that reporters and editors are acutely aware of the need to verify information they get from social media.&#. Deciphering Shady Social Media Stats by Social Implications.

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Paid Content Social Media Stats Paid Search Agency 100

The ROI Guy

SEPTEMBER 16, 2010

Transferring knowledge to sales representatives, and then helping these reps more effectively share this knowledge with customers and prospects is the mission of sales enablement, and it has become a vital best practice to overcome Information Overload, fight Frugalnomics and take control of Internet driven Buying Cycles. Latest Research.

Work Management 40

Work Management Marketing Management Marketing Budget ROI 40

The ROI Guy

SEPTEMBER 17, 2010

Todays buyers are challenged, suffering from Information Overload and Frugalnomics, and are changing buying cycles through Internet fueled decisions. More information on the study can be found at: [link] Posted by Tom Pisello at 7:34 AM Email This BlogThis! Alinean recognized by BtoB Magazine’s as one of To.

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Marketing Budget ROI Budget Programs Work Management 40

The ROI Guy

AUGUST 5, 2010

For more information on NPV, see: [link] The risk-adjusted ROI calculation is adjusted for risk by using the discount rate and net present value terms, and therefore is actually better to use than the more traditional ROI formula. Alinean recognized by BtoB Magazine’s as one of To. Latest Research. Let the Good Times Roll?

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The ROI Guy

SEPTEMBER 9, 2010

More information on the event can be found at: [link] Forresters blog announcing the event can be found at: [link] Posted by Tom Pisello at 7:28 AM Email This BlogThis! Alinean recognized by BtoB Magazine’s as one of To. New TCO Calculator: EMC SMB Virtual Solutions Advi. Provocation-Based Selling: Loosening the Status-Qu.

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The ROI Guy

SEPTEMBER 28, 2010

The good news is that todays buyer wants to be engaged, with 9 out of 10 actively relying on vendor provided information on their way to making a purchase decision. Unfortunately, most of todays buyers suffer from Information Overload as a result of current "carpet bombing" marketing strategies.

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Enterprise Management Paper Work Management Marketing Budget 40

The ROI Guy

AUGUST 4, 2010

With buyers suffering from information overload, how can a marketer break through the clutter and connect? Alinean recognized by BtoB Magazine’s as one of To. New TCO Calculator: EMC SMB Virtual Solutions Advi. Here are the top six benefits: 1. Provocation-Based Selling: Loosening the Status-Qu. Latest Research.

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Budget Programs Work Management Marketing Management Marketing Automation Services 40

Webbiquity

NOVEMBER 28, 2011

Content Sharing Trends in 2010 [Infographic] by Pamorama Pam Dyer reports on data from AddThis showing the top methods for sharing information from more than 300 options. companies are currently using blogs for marketing purposes, up from 29% in 2009 and just 16% in 2007. So, check your own stats; your mileage may vary.

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