The Effective Marketer

MAY 3, 2011

Mobile technologies were also a clear trend for 2011, having the majority of marketers saying they are planning on using or increasing the use of mobile marketing technology. Technology and the Marketing Budget Technology accounts for 10 to 14% of the marketing budget, according to the research.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

The Effective Marketer

NOVEMBER 6, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Social Media’s Next Victim? We all like stories of companies that mess up and in the process of trying to clean up their act end up messing up even more. United States License. United States License.

Social Media 100

Social Media Work Management Marketing Automation Services Marketing Budget Creation 100

The Effective Marketer

JANUARY 13, 2011

They talk about how the increase in the number of available marketing channels coupled with the resource constraints of most marketing organizations is the toughest challenge for marketers to overcome. So with all these new channels available, why does email marketing continue to be a top choice for marketers everywhere?

Planning 100

Planning Email Marketing Work Management Marketing Management 100

The Effective Marketer

JANUARY 11, 2010

This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa Email Marketing Summit. Good luck in your email marketing selection process! Slides can be seen below. United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

The Effective Marketer

FEBRUARY 16, 2009

The good surveys, or should I say effective surveys, are the ones that get people to fill them out giving you enough insight into their market/purchasing process/buying habits/etc. Marketing guru Seth Godin has recently posted a short but very good list of how you can make better surveys , but he misses one very important point.

Customer Surveys 100

Customer Surveys Marketing Automation Services Work Management Marketing Management 100

The Effective Marketer

APRIL 29, 2009

I believe in three simple rules for a successful webinar program: Understand and map your needs Choose the appropriate webinar platform Put in place a well documented webinar process 1. This way you make sure you control the sales process and don’t waste time with a tool that does not have a feature you consider critical.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

The Effective Marketer

APRIL 6, 2009

Risk is the most important factor: The whole hiring process has one goal, and that is to reduce the risk of hiring a bad candidate. So every step is designed to reduce the risk the company and the hiring manager face. This entry was posted on Monday, April 6th, 2009 at 10:08 pm and is filed under Communication , Hiring.

Planning 100

Planning Work Management Marketing Management Trade Show 100

The Effective Marketer

JUNE 13, 2009

Back to the free marketing stuff. I am enrolled in a free course called Inbound Marketing University , created by HubSpot. It is a free week long online training program featuring some great speakers on topic such as blogging, SEO, viral marketing, email marketing, lead nurturing… all the tools online marketers need to know.

Work Management 100

Work Management Marketing Automation Services Budget Programs Marketing Management 100

The Effective Marketer

FEBRUARY 25, 2009

Drucker, “The Effective Executive” If we could just create our plans for the year and stick to them without having any additional requests or emergencies come up after that, life would be perfect. This is when you stop ‘doing stuff’ and go to ‘processing stuff’, which also means that at the end you need to prioritize.

Work Management 100

Work Management Marketing Budget Creation Marketing Management Planning 100

Hubspot

OCTOBER 26, 2011

Are you leveraging the right channels such as social media and mobile marketing tactics to take advantage of consumers' changes in shopping patterns? Take a good, hard look at these 60 insightful holiday shopping statistics so you can plan your holiday marketing initiatives accordingly. Don't let the holidays sneak up on you!

Statistics 28

Statistics Planning Stats Open Rate 28

Webbiquity

JANUARY 10, 2010

Is Your Online Marketing Strategy All Tweet and No Meat? by HubSpot. As the release notes, “Despite the fact that 77 percent of business technology decision-makers engage with social media on the job, most B2B marketers are not effectively using social technologies to influence the purchasing decisions of their customers.&#

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

The Effective Marketer

APRIL 29, 2011

How to Take Notes for Learning I suggest you take a piece of paper (or use MS Word, Evernote, our iPad, it doesn’t matter) and create a template to use at every single session you plan on attending. Sharing the Knowledge If this process works for you, it is a good idea to show your team what you’ve done.

Conference 100

Conference Effectiveness Marketing Budget Creation Work Management 100

The Effective Marketer

FEBRUARY 16, 2011

This entry was posted on Wednesday, February 16th, 2011 at 9:00 am and is filed under Email Marketing , Marketing Automation , Marketing Management , Marketing Planning , Marketing Strategy , Online Marketing , Uncategorized. The Marketing Sherpa data is based on a sample of 300 CMOs.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

B2B Marketing Zone Posts

DECEMBER 1, 2010

Below are a list of 9 B2B white papers that have useful information for B2B social media marketers. Published by Hubspot, May 2010. 4 Reasons B2B Companies Should Use Linkedin Company Pages, Plus 4 Examples and 4 Tips to Get Started - Modern B2B Marketing , November 3, 2010 Have you seen the changes to the LinkedIn Company Pages?

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Webbiquity

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. How are marketers planning to allocate budgets this year? What percentage of Fortune 100 companies are on Twitter?

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Webbiquity

AUGUST 18, 2012

Yet only 47% of b2b marketers say they are actively using LinkedIn vs. 90% on Facebook. One-third of global b2b buyers use social media to engage with their vendors, and 75% expect to use social media in future purchases processes. 70% of marketers plan to increase the number of different social platforms they use in 2012.

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100