2009 Forrester Personalization Web 2.0 
The Effective Marketer
MAY 3, 2011
Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments. While personalities play a role, I think corporate policies and the marketing leadership play a big role in shaping up how marketing technology is brought into the company. United States License.
The Effective Marketer
MAY 9, 2011
So while adding another person to your marketing budget may seem tricky at first, maybe you don’t have to hire an additional person (although for larger organizations that should definitely be the case). Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0
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Industrial Marketing Today
AUGUST 3, 2010
Defining B2B Customer Engagement Forrester Research has proposed a definition of customer engagement that makes a lot of sense to me. Influence: This is a measure of the likelihood of a person recommending your company or brand. The trick is to learn how to use all its power. Bigger the number, the better is your name recognition.
The Effective Marketer
MARCH 9, 2010
Picture of speaker gives it a personal tone. The picture of the speaker gives it a personal feel. What I Don’t Like: The ‘download’ button with the Forrester logo on top and right next to the image looks a bit out-of-place, maybe it’s just me? United States License. United States License.
Online Marketing Institute
NOVEMBER 1, 2010
This blog draws on the heritage of my Forrester research. Disclaimer The views expressed on this blog are mine alone and do not necessarily reflect the views of my employer, Xerox Global Services, nor those of my former one, Forrester Research. I will delete spam, off-topic, or inappropriate comments, but all others are welcome.
Smashmouth Marketing
MAY 1, 2009
I have always found him an engaging, insightful, and a personal inspiration to many. Below are a few questions for Gerhard on the topic: Mike : Given the economy, some people instinctively think "cut budgets", but I think it was Forrester at the last Sales 2.0 Gerhard : It wasn't Forrester who said that, it was IDC.
Smashmouth Marketing
MAY 3, 2009
I have always found him an engaging, insightful, and a personal inspiration to many. Below are a few questions for Gerhard on the topic: Mike : Given the economy, some people instinctively think "cut budgets", but I think it was Forrester at the last Sales 2.0 Gerhard : It wasn't Forrester who said that, it was IDC.
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