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The Distribution Trap – How Innovations Become Commodities

Industrial Marketing Today

I also found a fascinating video interview on Andrew’s blog that really drives home the point with a case study featuring Mr. Fred Whyte, President of STIHL Inc. Privacy Policy | Site designed by AMAInteractive a div. You can buy the book from Amazon and visit his site at www.distributiontrap.com. All Rights Reserved.

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Study: B-to-B Marketers Lagging With Social Media

Online Marketing Institute

Featured Jobs. 2009 Eddie and Ozzie Awards Winners. Study: B-to-B Marketers Lagging With Social Media. Sign up for our news alerts, special offers & feature updates: Your Email Address. FOLIO: Update Webinar, content & service feature updates. Latest Featured Jobs. Featured Group Discussions.

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B2B Lead Generation Using a Business Blog

Industrial Marketing Today

HubSpot in their recent study of over 1,400 small- and medium-sized businesses, found that marketers with blogs generate 67% more leads. Privacy Policy | Site designed by AMAInteractive a div. A good business blog can drive a steady stream of pre-qualified leads that are as good as referrals. Copyright © 2010 Tiecas, Inc.

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Sacramento marketing consulting company | B2B marketing consulting specialists | Business Communications Group

Online Marketing Institute

Home News Contact Services Marketing ROI Case Studies Company B2B Resources Blog Business to business marketing to accelerate your sales Business Communications Group is the only Sacramento marketing consulting company specializing in business to business (B2B) marketing services. Privacy Policy | Site Map. All Rights Reserved.

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7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

What do you do when the bulk of your marketing content, with the exception of case studies is product focused? This feature is very useful if you are serving the architectural and builder communities. Tell a story – most industrial marketing content tends to be cut-and-dried with lists of features and benefits. of Tiecas, Inc.

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5 Rules of Website Redesign for Engaging Engineers and Industrial.

Industrial Marketing Today

Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials. Privacy Policy | Site designed by AMAInteractive a div. One-size-fits-all site content will not help you engage. All Rights Reserved.

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How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

Subscription Services » Reprints » Feature. Find out why a new study picks Googles Messaging Security over competitors. Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library. New Top-Level Domains Expected in 2009. How To Create A Know-It-All Company.