Ambal's Amusings

AUGUST 27, 2010

Pick two pieces of content(ebook, white paper, flash video, total cost of ownership calculator) that you consider outstanding - 1 example of a B2B Marketing content addressed to a Technical Decision Maker and 1 B2B Marketing content addressed to a Business Decision Maker" Read on to get their insights. Ardath Albee.

Work Management 100

Work Management Marketing Management B2B Business 100

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. Forrester Research shows that from 2009-2014, U.S. Think Different Here’s 6 ways to differentiate agency social media services: 1. I wasn’t talking to you.)

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

MARCH 4, 2010

We hear how twitter and the other SM tools will help to get you on top, blah, blah but that only happens so few times. If you don't have remarkable content, you have not differentiated yourself and therefore is no reason for people to pay attention. Blogging is a commitment to yourself and anyone reading. How can I help you?

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Convince & Convert

APRIL 28, 2010

million followers on Twitter? But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Look to Facebook Somewhat surprising (at least to me) was the finding in the Forrester study that 62% of influential impressions from Mass Influencers took place on Facebook, with Twitter just 10%.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

JULY 28, 2010

5 Ways to Turn Helpfulness Into #Marketing Greatness [link] [link] SMM Advertising "5 Ways to Turn Helpfulness Into Marketing Greatness" [link] via @Michaelgass [link] Kristen Daukas 5 Ways to Turn Helpfulness Into Marketing Greatness [link] @jaybaer Wish we had a Taxi Mike! Provide awesome content, always be helpful.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Convince & Convert

MARCH 23, 2010

Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. State Indicator – Turns orange when you’re in that section 2.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

The Effective Marketer

OCTOBER 13, 2010

Customer service becomes your product, or better yet, the differentiator between your product and your competitor’s. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! You can leave a response , or trackback from your own site.

Marketing Funnels 100

Marketing Funnels Top of Funnel Work Management Planning 100

Webbiquity

JULY 26, 2010

Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Content Marketing Results: Landing Pages Rule , July 12, 2010. Why Use Twitter, Facebook & LinkedIn for Content Marketing? Why Use Twitter, Facebook & LinkedIn for Content Marketing? June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

SEPTEMBER 8, 2010

MySpace last week declared what amounts to a post-modern armistice, announcing that they will integrate status updates with Facebook (and Twitter). MySpace last week declared what amounts to a post-modern armistice, announcing that they will integrate status updates with Facebook (and Twitter). Haven’t you? The founders leave.

Paid Content 136

Paid Content Facebook Paid Search Agency Advertising Agencies 136

Ambal's Amusings

AUGUST 27, 2009

B2B Lead Generation Benchmark Study 2009. B2B Marketing Fundamentals Don't Change. Blog Marketing Interactions Twitter Ardath421. Blog Phoenix Rising Twitter RebelBrown. Rebel Brown is go-to-market strategist and Spin Doctor specializing in start ups, turnarounds and start-arounds in the high technology arena.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Ambal's Amusings

NOVEMBER 19, 2009

Velocity's The B2B Content Marketing Workbook. B2B Lead Generation Benchmark Study 2009. B2B Marketing Fundamentals Don't Change. Marketing and Sales Alignment – Marketo eBook (New!). The High-Tech Direct Marketing Handbook (Ebook). Marketing Edge podcast. Blog Marketing Interactions Twitter Ardath421.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

Convince & Convert

MARCH 18, 2010

Our strategies and expectations for social media are in reality a complement to what we’re doing in email and lifecycle marketing. Twitter and Facebook are not strategies. With all this being said, there are nuances in communication styles on, say, Twitter vs. other channels. This has been my concern for quite some time.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Webbiquity

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Adoption soared.

Social Media 100

Social Media Paid Content Tactics Tips 100

Online Marketing Institute

JULY 31, 2009

Positioning yourselves as “lead management” does not help differentiate what you REALLY do. And will the lead management market continue to grow in addition to – or despite – the plethora of offerings hovering around it? How do you differentiate between these two in conversation? Too many with too little differentiation.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Convince & Convert

FEBRUARY 9, 2010

And in most cases, we’re willing converts, with Facebook’s ease-of-use and Twitter’s immediacy replacing letter writing and meeting up for lunch. I think it may be time for new words to be invented to differentiate “friend&# vs. friend and “trust&# vs. trust. The real shift is in how we define friendship.

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Convince & Convert

SEPTEMBER 20, 2010

This can be a greater differentiator than all others. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. But in my many years as a PR professional, I have noted that there is one critical component that is largely overlooked.

Social Media 115

Social Media Paid Search Agency Media Advertising Agencies 115

Single Grain

JULY 21, 2020

SaaS is a hot-selling business model because it provides greater flexibility to the customer and every SaaS company works on specific verticals to differentiate their product from others. Dive Deeper: * 8 SaaS Marketing Trends You Can’t Ignore in 2020. * 12 Best SaaS Marketing Tactics for Business Growth. B2B or B2C?:

CMS Development 94

CMS Development Enterprise Management Work Management Marketing Automation Services 94

The ROI Guy

SEPTEMBER 17, 2010

Friday, September 17, 2010 Leaders indicate Growing Investment in Smart Digital Content The migration of B2B marketing budgets from traditional marketing vehicles toward digital channels continues according to a study by Booz & Co. Most important, is that the Leaders indicate the importance of a dialogue with buyers.

Marketing Budget 40

Marketing Budget ROI Budget Programs Work Management 40