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Dreamforce 2009: Search Engine Marketing Junkies

Adobe Experience Cloud Blog

This panel of B2B search engine marketers at Dreamforce 2009 talked about how to take your search marketing to the next level, including SEM tips and tricks, landing page strategies, Web site analytics, and more. It included Sean Whiteley, salesforce.com; Howard Brown, Demand Results, LLC; Jason Stewart, Demandbase Inc.;

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.

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New Infographic: B2B Lead Generation & Content Marketing Trends

NuSpark Consulting

Chief Marketer’s 2012 Business-to-Business Lead Generation Survey: Your Best Prospects. 2011 B2B Website Demand Gen Survey Results, DemandBase/Focus.com. The Buyersphere Project: How Business Buys From Business, Gord Hotchkiss, Enquiro, 2009. BtoB magazine: Emerging Trends in B2B Social Marketing, April 2011.

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The new B2B GTM playbook: an interview with Jon Miller, one of the architects of the old one

Velocity Partners

The other day, I had the privilege of sitting down with Jon Miller, founder CEO of Marketo and Engagio and most recently CMO at B2B Go-to-Market powerhouse Demandbase. Consistently great content will always encourage prospects to sign up, but today there’s just too much stuff, most of which doesn’t hit that higher quality bar.

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The 2010 marketing technology proto-landscape did consolidate by 61%

chiefmartech

But it’s also interesting to see the smaller ones, such as ClickTale, Demandbase, Kissmetrics, Monetate, Moz, ReachForce, SiteSpect, SugarCRM, Wingify, and WordStream that have carved out and sustained well-known brands for over 8 years — no small feat. In other words, 62.5% An order of magnitude more.