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Demandbase: Converting More Web Visitors into Leads

The Point

Tags: B2B Marketing Demand Generation Landing Pages Lead Management Lead Nurturing Marketing Automation direct marketing lead generation b2b demand generation demandbase marketo

DemandBase Creeps Up the Value Chain

Customer Experience Matrix

I had a nice little chat with DemandBase two weeks ago. I’d been aware of them since they were founded in 2006 but in their original incarnation as a data provider. But it turns out that DemandBase has been inching its way up the value chain. Some time ago they released a free widget, DemandBase Stream, that shows the companies visiting your Web site in a news ticker on your computer desktop. But the technology is nothing special: a page tag sends the visitor’s IP address to DemandBase, which looks up its owner in standard Internet registries.

Marketo Sales Insight Expands Salesforce Access to Marketing Data

Customer Experience Matrix

This can be integrated with Demandbase and Jigsaw to download the names of contacts at those firms. Summary: Marketo's new Sales Insight ranks prospects for sales people, based on recent Web and email activities. It lets Marketo sell seats to sales departments, which could be more lucrative than selling its core demand generation system. But I expect the sales automation vendors to take the business for themselves. Features include: - a ranked prospect list, based on measures of interaction intensity (represented by one, two or three flames) and prospect value (up to three stars).

Comparing B2B Online Data Sources - New Research

Acquiring Minds

The ten providers included: Demandbase , idExec , Jigsaw , Lead411 , NetProspex , OneSource , SalesGenie , Selectory , Zapdata and ZoomInfo. At last year's MarketingProfs B2B Forum , I met Ruth Stevens , consultant, author, columnist, educator and B2B guru. Ruth was planning an analysis of online data providers and was considering some options for structuring the approach. As discussed in this comparative analysis of B2B data providers , the Internet has spawned new competitors like Jigsaw and Zoominfo and enabled self-service list procurement and instant download. branches).

Demandbase: A New Twist In The Lead Management Automation Market

delicious b2bmarketing

Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. Feel free to chime in if I did.

Abandon Your Marketing Automation System!?


Notifications of companies visiting your website are available from Leadlander , Netfactor , LEADSExplorer and DemandBase. Tags: Demand Generation Email Marketing Landing Pages & Forms Lead Monitoring Sales Force Automation boomerang CRM Fusion Datatrim demandbase ExactTarget formassembly genius leadlander LEADSExplorer Lyris Netfactor ondialog Ringlead VerticalResponse I’m working on an interesting project right now: moving away from a marketing automation system. Background. How to Replace a Marketing Automation System? What is easy to replace?


Webinar on Integrating Online and Offline Strategies

B2B Lead Generation Blog

Chris Golec - Founder and CEO, Demandbase. Addressing risk has always been a factor in the B2B complex sale. But research shows that risk must be better addressed by marketers and sellers because it's a primary motivator in many B2B purchase decisions. So how do adjust your lead generation tactics, your marketing messaging and sales presentations to address risk?    I’m thrilled to be a special guest for Enquiro’s B2B Expert Series, Integrating Online and Offline Strategies on Monday, May 11th at 1:00 PM CDT. Jon Miller - VP Marketing, Marketo.

Marketo Releases Marketo Lead Management 3.0


Less directly, the company competes functionally with website visitor profiling / post-click marketing vendors such as LeadLander , LEADSExplorer , DemandBase and VisitorTrack , and even with demand creation service providers like oppSource. Marketing automation software vendor Marketo today announced the launch of its Marketo Lead Management 3.0 software suite.

Beyond the B2B Buying Funnel: Exciting New Research about How Companies Make Complex Purchases

Modern B2B Marketing

Enquiro Research (as well as Google , , Covario , and Demandbase ) to perform new qualitative and quantitative research into the (often irrational) ways that businesses make complex purchases. There are entire industries devoted to researching consumer buying behavior, but until now there has been relatively little research into B2B buying behaviors. Marketo recently worked with. The initial findings of the research are a must-see for anyone involved in marketing or selling to other businesses. Some of the highlights and my thoughts are below. It's just not rational."

The 6th Annual MarketingSherpa B2B Marketing Summit in San Francisco

Modern B2B Marketing

Demandbase was excited to talk about their successful webinar, All Star Email Campaigns , a must see for any B2B online marketer.  This year’s MarketingSherpa B2B Marketing Summit was a great success.  Those that attended the event could tell from the minute it started that they would be leaving with actionable ideas to improve their marketing program.  His content was more than a marketing best practice session, it was a challenge to go back and improve on what you are doing, making your work more successful for you and your company.  Focus on the quality of my leads, not the quantity.

True Social Selling

Modern B2B Marketing

Sales can access Jigsaw, Demandbase, & LinkedIn directly through the tools they are already using. Years ago a successful sales representative knew how to optimize their time by ‘reading’ their prospects.   A quick phone call would be made to colder opportunities, while a day would be spent golfing with a good bet.   The key to the salesperson’s success was interpreting the signals of their prospect, allowing them to focus their time when it was needed most, at pivotal moments during the buying process with those most likely to buy. True Social Selling.

Turning Web Site Visitors into Paying Customers

delicious b2bmarketing

asks Martin Longo, chief technology officer of startup Demandbase , based in San Francisco. Last week, his company released a tool, called Demandbase Stream, that aims to answer this question. Demandbase Stream, however, shows which IBM office the visitor came from, and what departments are located there. “How do you leverage otherwise anonymous traffic?&# b2bmarketing

Demandbase Buys Web Data Collector Springbook to Expand Its Account Based Marketing Footprint Yet Again

Customer Experience Matrix

I’ve been writing about Demandbase since 2009, when they had already begun their climb from compiling company profiles to enhancing Web site visitor records to personalizing Web content to targeting Web display ads. But the Oracle announcement was last month’s news and the question with Demandbase is always, what’s next? Some do, most don't.