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Demand Gen's State of The Union Address - If Obama Were a Marketing/Sales Exec

Smashmouth Marketing

So here are a few interpretations had the president been talking about Demand Gen. "We Today, in demand gen, we need to get paid on the leads generated and appointments set. They use email more. As demand gen experts, we have to change. the inside and outside sales team and your outsourced demand gen teams.

Demand 100
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Aprimo Marketing Studio Supports Sophisticated Business Marketers

Customer Experience Matrix

Summary: Aprimo Marketing Studio offers powerful features in an on-demand system for sophisticated business and consumer marketers. For more on vendor classifications, see my list of demand generation vendors from last November.) Email campaigns can execute as batch projects or trigger dialogs. You know who you are.

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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Share this on Linkedin. Email this to a friend? Mark it down people.

BtoB 100
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Treehouse Interactive Refines Its Features and Targets Larger Firms

Customer Experience Matrix

Treehouse has been quietly but steadily growing its business (up 30% this year), improving its product, and attracting more demanding clients. Its marketing automation system offers the usual range of functions: email, Web analytics, landing pages, multi-step campaigns, lead scoring, CRM integration, ROI reporting. Web analytics.

Features 120
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B2B Marketing ROI

Online Marketing Institute

Written by Adam Blitzer June 16, 2009 at 5:38 pm Posted in Design , Marketing Strategy SpamAssassin Rules and what they Mean for your Emails leave a comment » For the past several years I have been following SpamAssassin’s rule set and I am always amazed by how many seemingly innocuous things (e.g.

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Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast

B2B Marketing Zone Posts

The lure of cheap content in B2B marketing - Reputation to Revenue , April 26, 2010 An article in MediaWeek on content mills like Demand Media and Seed.com got me thinking about the dangerous lure of cheap content in B2B marketing. The instant gratification mindset of B2B content consumers means they’re demanding more content, faster.

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Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

Social Media in B2B Marketing - Survey Results - Everything Technology Marketing , November 16, 2010 The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing. There better be. Why not use it? Facebook Insights. job role.