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PowerViews with Dave Munn: The Transformed Marketing Organization

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2012 Trending: Significant Transformation for Marketing Groups. and notes how transformation has been driven by marketing budgets reaching new lows in 2009 and 2010: “Marketing, rather than just trying to do more with less, had to do something differently and had to transform.”. What are the best vehicles for doing this?’”.

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PowerViews with Carlos Hidalgo: A Holistic Approach to Driving the Demand Process

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Carlos has been named three years in a row—from 2009 to 2011—to the Sales Lead Management Association’s 50 Most Influential People in Sales Lead Management. 2012 Trending: Marketing Is Ahead of Sales in Understanding Buyer 2.0. He is a frequent speaker, blogger and contributor to many B2B marketing publications.

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Good Reads for B2B Marketing - 8 Changes that Will Improve Your Marketing

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Acquity Group created an infographic that takes a look at buying trends based on generation. B2B Marketers Benefit from Customer Reviews. The best place for them to get this confirmation is from product or service reviews from satisfied customers. Learn the best ways to identify and request customer reviews. Via HubSpot.