PowerViews with Dave Munn: The Transformed Marketing Organization
ViewPoint
SEPTEMBER 27, 2012
2012 Trending: Significant Transformation for Marketing Groups. and notes how transformation has been driven by marketing budgets reaching new lows in 2009 and 2010: “Marketing, rather than just trying to do more with less, had to do something differently and had to transform.”. What are the best vehicles for doing this?’”.
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