Why salespeople should sell ideas: an FAQ
Chris Koch
MAY 15, 2012
A (fairly old) study by Forbes and Google found that 80% of C-level executives perform at least three web searches per day. That was in 2009. Every B2B company has subject matter experts (SMEs) who are working with customers to solve problems and have deep backgrounds in customers’ processes, industries, and functions.
Let's personalize your content