2009, Copywriting, Marketing Automation and Pricing

Marketing Automation Monday is Here!

The Effective Marketer

DECEMBER 8, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Automation Monday is Here! It was really fun and if you are interested in learning how other marketers are tackling their marketing, CRM, and even sales challenges this is the place to go.

Marketing Automation Services

Marketing Automation Services Marketing Automation Planning Work Management

The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

MAY 9, 2011

Besides the rise of social media as marketing channel, the emergence of marketing technology, more specifically Marketing Automation systems, in which you can configure the automated distribution of content to customers and prospects has been changing the way marketers see and create conent.

Planning

Planning Marketing Budget Creation Work Management Marketing Management

Selecting the Right Email Marketing Provider « The Effective Marketer

The Effective Marketer

APRIL 6, 2011

This entry was posted on Wednesday, April 6th, 2011 at 9:00 am and is filed under Email Marketing , Marketing Automation. Check out part 1 of the “ Taking control of the email vendor selection process &# article and let me know what you think! You can follow any responses to this entry through the RSS 2.0

Work Management

Work Management Marketing Management Marketing Automation Services Planning

Marketing Charts and Trends « The Effective Marketer

The Effective Marketer

MAY 18, 2011

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Cost per Lead

Cost per Lead Planning Work Management Marketing Management

How Everybody Wins with HubSpot's Funding « The Effective Marketer

The Effective Marketer

MARCH 10, 2011

This means that is time to update my previous charts on marketing automation funding (see below) and the funding timeline, because HubSpot just surpassed Marketo as the highest funded marketing software vendor to date. For Eloqua, at least, they say there’s no need to worry since HubSpot is serving a very different market.

Work Management

Work Management Marketing Management Marketing Automation Services Hubspot

Why Sales and Marketing Don't Get Along « The Effective Marketer

The Effective Marketer

MARCH 24, 2011

It is interesting that back in 2009, MarketingSherpa had published a chart showing the key challenges marketers faced and “generating high quality leads&# was the top one. Sales keeps insisting on receiving better leads, marketing knows that is an issue, but still they are not delivering. United States License.

Planning

Planning Work Management Marketing Management Marketing Budget Creation

Making the Most of Your Webinars

The Effective Marketer

FEBRUARY 7, 2011

On24 is not the lowest priced one on the market (Adobe Connect, WebEx, and GoToWebinar all charge less for webinars), but this should be easy enough for you to calculate for your specific situation. According to the survey webcasts have a $22.60 United States License. United States License. United States License.

Webinar Metrics

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads

B2B Marketers Hold Off on Killing Traditional Media

The Effective Marketer

OCTOBER 22, 2010

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Planning

Planning Work Management Marketing Management Marketing Budget Creation

What Makes a Great Creative Brief? « The Effective Marketer

The Effective Marketer

JANUARY 7, 2011

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Creativity

Creativity Planning Work Management Marketing Management

The Ghost Blogging Debate Done Right

The Effective Marketer

AUGUST 23, 2010

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Work Management

Work Management Marketing Automation Services Marketing Budget Creation Marketing Budget

The Challenges in Adoption of Marketing Technology « The Effective.

The Effective Marketer

MAY 3, 2011

The Goal of Marketing Software The need for marketing software comes from the necessity to better understand customer behavior across multiple channels. The goal is to make use of cross channel marketing strategies to target the customer at the right moment and influence purchase decisions. Like Be the first to like this post.

Work Management

Work Management Marketing Management Planning Marketing Automation Services

How to Fail at Social Media

The Effective Marketer

AUGUST 2, 2010

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Social Media

Social Media Work Management Marketing Management Marketing Automation Services

Explaining Social Media

The Effective Marketer

MAY 7, 2010

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Social Media

Social Media Media Work Management Marketing Automation Services

WordPress Plugins for Marketers

The Effective Marketer

FEBRUARY 22, 2011

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Planning

Planning Work Management Marketing Management Marketing Automation Services

The Science of Email Marketing « The Effective Marketer

The Effective Marketer

FEBRUARY 10, 2011

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Planning

Planning Email Marketing Work Management Marketing Management

How Success is Misunderstood

The Effective Marketer

SEPTEMBER 29, 2010

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Marketing Budget

Marketing Budget Work Management Marketing Automation Services Marketing Management

B2B Marketing Summit Shows Old Problems Persist

The Effective Marketer

OCTOBER 14, 2010

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Planning

Planning Work Management B2B Marketing Marketing Management

Social Media's Next Victim?

The Effective Marketer

NOVEMBER 6, 2009

This entry was posted on Friday, November 6th, 2009 at 8:15 am and is filed under Uncategorized. While I still believe that social media is not for everyone , those who decide to go this route should at least learn from others mistakes. What stories or lessons learned do you have to share? United States License. United States License.

Social Media

Social Media Work Management Marketing Automation Services Marketing Budget Creation

What Trigonometry Has to Do With Marketing?

The Effective Marketer

JULY 23, 2010

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Planning

Planning Work Management Marketing Management Marketing Budget Creation

Aberdeen Shows How to Do Email Marketing Right

The Effective Marketer

JANUARY 13, 2011

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Planning

Planning Email Marketing Work Management Marketing Management

More Free Marketing Knowledge

The Effective Marketer

DECEMBER 8, 2009

Quality varies: [link] Can you recommend other resources for free marketing knowledge? This entry was posted on Tuesday, December 8th, 2009 at 12:05 pm and is filed under Marketing Training. You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site.

Planning

Planning Work Management Marketing Management Marketing Automation Services

The Opposite of Advertising « The Effective Marketer

The Effective Marketer

SEPTEMBER 20, 2010

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Work Management

Work Management Planning Marketing Management Advertisements

Marketing By Objectives « The Effective Marketer

The Effective Marketer

NOVEMBER 29, 2010

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Planning

Planning Work Management Marketing Management Effectiveness

Best Companies Don't Need Marketing

The Effective Marketer

AUGUST 5, 2010

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Marketing Budget

Marketing Budget Paid Search Agency Planning Work Management

Making Website Reviews Easy

The Effective Marketer

OCTOBER 5, 2010

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Marketing Websites

Marketing Websites Marketing Automation Services Work Management Marketing Budget Creation

The Networker's Dream

The Effective Marketer

OCTOBER 14, 2009

This entry was posted on Wednesday, October 14th, 2009 at 7:00 pm and is filed under Online Marketing , productivity , Social Media. 2 Responses to The Networker’s Dream Darren says: November 5, 2009 at 12:28 am Daniel, thanks for this post. Look forward to meeting up with you at BOS 2009.) United States License.

Marketing Automation Services

Marketing Automation Services Work Management Marketing Budget Creation Marketing Management

The Fun Theory: How to Change Behavior

The Effective Marketer

NOVEMBER 30, 2009

This entry was posted on Monday, November 30th, 2009 at 8:00 am and is filed under Communication , Marketing Strategy , Social Media. Can you make something fun that will entertain and educate them? And how about your staff or your company’s employees? Some food for thought. United States License. United States License.

Marketing Budget Creation

Marketing Budget Creation Work Management Marketing Automation Services Marketing Budget

The Six Minutes Challenge

The Effective Marketer

NOVEMBER 16, 2009

This entry was posted on Monday, November 16th, 2009 at 8:00 am and is filed under Communication. How can you present in a way that will engage the audience? Less is sometimes better. Are you ready to present? 3…2…1… Go! You can follow any responses to this entry through the RSS 2.0 United States License.

Work Management

Work Management Marketing Automation Services Marketing Budget Creation Marketing Management

how good a boss are you really?

The Effective Marketer

APRIL 9, 2009

This entry was posted on Thursday, April 9th, 2009 at 7:49 pm and is filed under Communication , Hiring. One of the more interesting features is the ability to search for salaries paid at a specific company. Insider information is always good when planning your next career move! You can follow any responses to this entry through the RSS 2.0

Lead Scoring

Lead Scoring Lead Ranking Work Management Marketing Budget Creation

new year's resolution: share ideas

The Effective Marketer

JANUARY 3, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking New Year’s Resolution: Share Ideas New Year’s Resolution: Start a blog to share ideas to improve the effectiveness of marketing managers around the globe. United States License.

Work Management

Work Management Marketing Automation Services Marketing Management Marketing Budget Creation

Marketing Content That Sells

The Effective Marketer

AUGUST 30, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Content That Sells When talking with lead nurturing and marketing automation vendors they all make it seem very easy. United States License. United States License.

Work Management

Work Management Marketing Management Marketing Automation Services Planning

What Type of Marketer Are You?

The Effective Marketer

MAY 18, 2010

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Planning

Planning Work Management Marketing Management Marketing Budget Creation

Taming Your Brand Mascot « The Effective Marketer

The Effective Marketer

MAY 10, 2010

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Planning

Planning Work Management Marketing Automation Services Marketing Management

Kindle Marketing Lessons « The Effective Marketer

The Effective Marketer

MAY 29, 2009

Until that day when I got an email from Amazon.com announcing they were increasing the price of the WSJ Kindle subscription by 50%. Not only that, but the Kindle forum at Amazon.com’s website has irate customers venting their frustrations with the price hike and talking about collateral damage as they cancel other Kindle subscriptions.

Planning

Planning Work Management Effectiveness Marketing Management

are you paid enough? new salary survey released

The Effective Marketer

AUGUST 14, 2009

This is also a good resource for ensuring your staff is being compensated according to the market and for negotiating salary with someone you are hiring. This entry was posted on Friday, August 14th, 2009 at 10:57 am and is filed under Hiring , Marketing Planning , Marketing Strategy. Happy salary negotiation!

Customer Surveys

Customer Surveys Work Management Marketing Budget Creation Marketing Automation Services

The Enemy of Productivity

The Effective Marketer

NOVEMBER 4, 2009

This entry was posted on Wednesday, November 4th, 2009 at 8:15 am and is filed under Communication , Marketing Management , productivity. Close the email and ask yourself again in 1 hour. You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site. United States License.

Product

Product Work Management Marketing Budget Creation Marketing Automation Services

Magic Quadrant or Magic Numbers? A Judge Will Decide. « The.

The Effective Marketer

OCTOBER 21, 2009

This entry was posted on Wednesday, October 21st, 2009 at 12:30 pm and is filed under Marketing Planning , Marketing Strategy. Suit over Gartner’s Magic Quadrant Big Marketing Ploy « The Effective Marketer says: November 6, 2009 at 12:10 pm [.] Stay tuned! A Judge Will Decide.

Work Management

Work Management Marketing Automation Services Marketing Management Gartner

what's your marketing approach?

The Effective Marketer

JULY 29, 2009

This entry was posted on Wednesday, July 29th, 2009 at 8:29 pm and is filed under Communication , Marketing Management , Marketing Strategy. You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site. United States License. United States License.

Planning

Planning Work Management Marketing Management Marketing Budget Creation

effective manager defined

The Effective Marketer

FEBRUARY 14, 2009

What are the key items in your agenda as a marketer that can have a direct impact in the company’s bottom line? This entry was posted on Saturday, February 14th, 2009 at 12:19 pm and is filed under Decision Making , Marketing Planning , productivity. Food for thought. United States License. United States License.

Work Management

Work Management Marketing Management Effectiveness Marketing Budget Creation

Web Prototyping With PowerPoint « The Effective Marketer

The Effective Marketer

SEPTEMBER 27, 2010

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Planning

Planning Work Management Effectiveness Marketing Budget Creation

Killed By Powerpoint « The Effective Marketer

The Effective Marketer

AUGUST 25, 2009

This entry was posted on Tuesday, August 25th, 2009 at 9:02 pm and is filed under Communication. 2 Responses to Killed By Powerpoint The captivated listener says: August 26, 2009 at 8:39 am I couldn’t agree more. You can follow any responses to this entry through the RSS 2.0 Like Be the first to like this post.

Planning

Planning Work Management Marketing Automation Services Marketing Management

Suit over Gartner's Magic Quadrant Big Marketing Ploy

The Effective Marketer

NOVEMBER 6, 2009

This entry was posted on Friday, November 6th, 2009 at 12:10 pm and is filed under Communication , Marketing Strategy , Social Media. Now is time for them to be very, very careful with the community they target. Keep tuned because ZL can still come back to fight the court’s decision. United States License. United States License.

Gartner

Gartner Planning Work Management Marketing Management

The Danger of Email Marketing Benchmarks « The Effective Marketer

The Effective Marketer

FEBRUARY 15, 2010

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Advertising Benchmark

Advertising Benchmark Work Management Marketing Management Planning

B2B Email Design – Gallery 2 « The Effective Marketer

The Effective Marketer

MARCH 17, 2010

Design #15 Email Sender: Manticore Email Title: 23 Questions Marketing Automation Vendors Don’t Want You to Ask What I Like : Big attractive header graphic with compelling title and nice “hero shot&# of the buyer’s guide being offered. United States License. United States License. United States License.

Marketing Budget Creation

Marketing Budget Creation Work Management Marketing Management Design

Marketing Automation Monday is Here!

The Rise of the Content Marketer « The Effective Marketer

Trending Sources

Selecting the Right Email Marketing Provider « The Effective Marketer

Marketing Charts and Trends « The Effective Marketer

How Everybody Wins with HubSpot's Funding « The Effective Marketer

Why Sales and Marketing Don't Get Along « The Effective Marketer

Making the Most of Your Webinars

B2B Marketers Hold Off on Killing Traditional Media

What Makes a Great Creative Brief? « The Effective Marketer

The Ghost Blogging Debate Done Right

The Challenges in Adoption of Marketing Technology « The Effective.

How to Fail at Social Media

Explaining Social Media

WordPress Plugins for Marketers

The Science of Email Marketing « The Effective Marketer

How Success is Misunderstood

B2B Marketing Summit Shows Old Problems Persist

Social Media's Next Victim?

What Trigonometry Has to Do With Marketing?

Aberdeen Shows How to Do Email Marketing Right

More Free Marketing Knowledge

The Opposite of Advertising « The Effective Marketer

Marketing By Objectives « The Effective Marketer

Best Companies Don't Need Marketing

Making Website Reviews Easy

The Networker's Dream

The Fun Theory: How to Change Behavior

The Six Minutes Challenge

how good a boss are you really?

new year's resolution: share ideas

Marketing Content That Sells

What Type of Marketer Are You?

Taming Your Brand Mascot « The Effective Marketer

Kindle Marketing Lessons « The Effective Marketer

are you paid enough? new salary survey released

The Enemy of Productivity

Magic Quadrant or Magic Numbers? A Judge Will Decide. « The.

what's your marketing approach?

effective manager defined

Web Prototyping With PowerPoint « The Effective Marketer

Killed By Powerpoint « The Effective Marketer

Suit over Gartner's Magic Quadrant Big Marketing Ploy

The Danger of Email Marketing Benchmarks « The Effective Marketer

B2B Email Design – Gallery 2 « The Effective Marketer

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