Hubspot

AUGUST 19, 2013

In 2009, Craig Danuloff crunched some numbers to show that a Quality Score of 10 could save you 30% on cost per click, or CPC. In 2009, a Quality Score of 7 (out of 10) was average. A Quality Score of 9 is twice as valuable as it was in 2009, saving you 44.4% How much lower? Let’s take a look. compared to 22.2%.

Lead Scoring 28

Lead Scoring Lead Ranking Cost Per Click PPC 28

Webbiquity

FEBRUARY 18, 2010

Google is constantly changing and upgrading its AdWords tools; which recent enhancements are most important to understand and take advantage of? Click-through rate (CTR) is the single most important factor in determining Quality Score, which is as important as bid level in determining how highly an ad will appear in search results.

Adwords 100

Adwords Tactics Tips CTR 100

Single Grain

JUNE 5, 2019

Continue the conversion momentum. Actually cause action – i.e. increase your conversion rate. They display the default texts “Submit,” “Buy” or “Purchase,” none of which compel the user to actually take the action. Nothing supercharges your conversion efforts like adding a little urgency. that resonate with them.

Urgency Marketing 111

Urgency Marketing Work Management Landing Pages Marketing Management 111

Webbiquity

JANUARY 17, 2011

According to MarketingSherpa research, marketers working in social media report an average 27% conversion rate for organic search traffic, while those not using social media reported a 17% rate. And which tool works best for that? Still don’t think social media is important for marketing your business?

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100