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Unbounce Acquires U.S.-based Marketing Analytics Platform, LeadsRx

LeadsRX

The company works off its proprietary technology that collects first-party data only. Since 2009, Unbounce has helped hundreds of thousands of marketers in 100+ countries create high converting content and accelerate their business ROI. LeadsRx is deeply committed to consumer data privacy. About Unbounce.

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Tom Pisello: The ROI Guy: New TCO Calculator: EMC SMB Virtual.

The ROI Guy

Thursday, January 20, 2011 New TCO Calculator: EMC SMB Virtual Solutions Advisor EMC wanted a quick way for small / medium business IT executives and buyers to quantify how virtualized data center solutions could help drive capital cost savings, operations and application management savings and improved resiliency. Latest Research.

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The Science of Email Marketing « The Effective Marketer

The Effective Marketer

How many B2B vs. B2C companies, industries, and even job titles. Also, MailChimp is now known to be used by large corporations (they focus on SMB market) therefore the data may not take into account larger organizations. What I wish he had shared is how the data from focus groups and MailChimp is broken down. United States License.

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Marketing Automation Monday is Here!

The Effective Marketer

Buyer personas and content creation The interaction was great and the fact that we had people from both SMB and large companies was great, we could hear both sides of the story and how different size companies work with marketing automation. One of the interesting points raised during the discussion was about content creation.

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B2B Marketers Should Take Another Look at E-Commerce

Biznology

The typical B2B company selling online is the classic catalogers like Edmund Optics and Seton , which were fast to supplement their print catalogs with e-commerce. Xiameter sales grew so successfully that in 2009, Dow Corning moved as much as 2500 of its 7000 products to the site. Time for another look.

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What Amazon’s Marketing Strategy Can Teach SMB Owners

Single Grain

As the world’s largest e-commerce marketplace and largest Internet company in terms of revenue, Amazon’s business success is a lesson for all companies, not just e-commerce or online companies. So what was so special about Amazon’s marketing strategy that made the company such a huge a success? Let’s start!

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LeadMD’s Justin Gray Reveals 3 Components to Maximizing Marketing ROI, Industry Trends of the Future and More

Adobe Experience Cloud Blog

Please tell us a little bit about LeadMD and how your company aligns to deliver/support cloud services to your customers? Gray: I founded LeadMD in 2009 to help businesses generate and manage leads better through marketing automation processes and technology. Gray: The value is tangible. It is both monetary and educational.