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Focus on Content in B2B Marketing

Industrial Marketing Today

Cold calling is replaced by useful content and tools that help people find them and contact them for more information. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

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UNcanny Insights From UnMarketing | Book Reviews | Social Media.

Convince & Convert

.&# - Author who only gives testimonials for people who give him one in return Stratten’s rant against direct marketing – “People still teach courses on how to cold-call better! I will spare Jay’s blog the list of the 70 videos we did, outside of YouTube, since most of them were made before YouTube existed.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

B2B Voices ( Trade Youtube Twitter Leads Sales ). Follow the Lead ( Gatekeeper Cold Calling Sales Social ). Reputation to Revenue ( Youtube Broadcast Course Organic Differentiation Media Promotion White Paper Trust ). The hard questions about social media for B2B solutions providers , June 11, 2009. June 8, 2010.

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4 Steps to Drive Sales with a Social FAQ | Blogging and Content.

Convince & Convert

Put it on YouTube of course. Remember the cold call? The Youtube response from Taylor Guitars to the whole “United Breaks Guitars&# imbroglio is perfect. Otherwise, they probably end up clicking another video on youtube's search results page. Post it to your Facebook page. Your LInkedin page. Now what?&#

FAQ 139
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Stop Selling: How To Turn Your Expert Reputation Into New Relationships (And Revenue)

Hinge Marketing

Back in 2009, I ran an experiment. For six months, I dedicated myself to making a number of cold calls – every single day. Out of every 100 calls I made, I managed to connect with a “live” voice around 20 times. Or, if you feel so inclined, why not publish regular videos on YouTube? But it worked.

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Top 25 Articles and 8 Topics in B2B Marketing for March 2010

B2B Marketing Zone Posts

It’s where your visitor decides either that there’s something here worthy of further evaluation …or that she’ll just click on over to YouTube (or somewhere). Best Social Media Stats and Market Research of 2009 , March 31, 2010. Cold Calling (17). Are You Afraid of Cold Calling? Best Practice (56).

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How Social Media and Influencers Have Radically Changed B2B Marketing

Webbiquity

YouTube got started in 2005. According to Google Trends, search interest in social media marketing took off in late 2008 / early 2009. Shindig (2009) turned virtual event attendees into participants with the ability to network freely using video chat, and interact directly with presenters “on stage.”