Industrial Marketing Today

AUGUST 20, 2010

For example, instead of writing “our valves are manufactured to world-class standards and continue to operate trouble free in the harshest of operating conditions,” simply state “Manufactured to ASME Code standards, designed to handle up to 300 psig and 415°F.” Don’t try to embellish features with wordy benefits.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

JANUARY 26, 2010

Avoid common phrases like, “World-class manufacturing using cutting-edge technology.” Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

JULY 6, 2010

Here’s an example, let’s say your target audience is engineers, instead of writing “our valves are manufactured to world-class standards and continue to operate trouble free in the harshest of operating conditions,” you can simply say “Manufactured to ASME Code standards, designed to handle up to 300 psig and 415°F.”

Features 60

Features Web 2.0 Planning Work Management 60

Convince & Convert

SEPTEMBER 21, 2010

– Posted using Chat Catcher [link] livepath (Leigh Duncan-Durst) Twitter Comment @jaybaer I’m quoting you in my class Saturday – archery vs. Ping Pong analogy! RT @DeepDishCreates @jaybaer: Develop a social media strategy in 7 steps. link] Weekly Links: August 23, 2009 | UpYourSocial [.] Elf Name Generator =-.

Social Media 168

Social Media Media Webinar Metrics Marketing & Strategy 168

Convince & Convert

SEPTEMBER 21, 2010

Too often, the humanization part gets overlooked in an effort to create a “user-generated video contest widget that we’ll launch on Facebook with support from Ustream.&# What other social media fallacies do you have? You may BE a winner; Survey says… [link] MoJo DoJo » Social Media: Things to know before diving in [.]

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

AUGUST 26, 2010

There’s a bonus feature that automatically selects winners of online contests, via random number generator. I interviewed Adam Schoenfeld , President and Co-founder of RowFeeder to learn more about the company and its plans. link] [link] Suzanne Nasco #metrics for SM class! All rights reserved.

Social Media 120

Social Media Media Webinar Metrics Work Management 120

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Is social media creating a generation of cowards? Your PR team was aware of most of these as it often had a hand in generating those placements. And why not?

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40