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Focus on Content in B2B Marketing

Industrial Marketing Today

webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

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The Ultimate Guide of Digital Marketing Statistics Every Marketer Should Know

Porch Group Media

YouTube, Snapchat and Instagram are the most popular online platform among this age group. Facebook is the second favorite platform for consuming videos after YouTube. Growth in programmatic spending on connected TV, social video advertising and OTT has contributed to US marketers spending an estimated $29.2

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The Top 10 Stats from 2016 that Will Jumpstart Your Social Media Marketing Strategy

Content Standard

Between this pressure to advertise and the affordable(ish) nature of advertising on social, it’s no surprise that, as The CMO Survey pointed out , “current levels of [social media] spending have witnessed a 234 percent increase [over the past even years], rising from 3.5 percent of marketing budgets in 2009 to 11.7

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

Worldwide, 86% of companies have a presence on Facebook and Twitter, while just over half use YouTube and Linked and only slightly more than a third have a presence on Pinterest and/or Google+. The most popular social media sites for distributing B2B content are LinkedIn (used by 83% of B2B marketers), Twitter (80%) and Facebook (also 80%).

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The Power and Pitfalls of Product-Led Growth

Single Grain

Instead of focusing primarily on marketing spend to attract customers, companies invest in improving and expanding their products, often leading to organic growth via referrals. If you’re ready to overcome market saturation challenges and boost user acquisition, Single Grain’s PLG experts can help!?

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Your Blueprint to Marketing in China in 2020 (Chinese New Year Special)

Martech Advisor

However, marketing in China can seem difficult, due to regulatory complexities and unique cultural norms. For example, commonly used social media marketing platforms, such as Facebook or YouTube, cannot be accessed in China. The future of digital marketing in China looks optimistic, to say the least.

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

Among the global Forture 100 companies, 65% use Twitter, 54% are on Facebook and half post videos to YouTube. 54% of small and midsize businesses (SMBs) were using social media to promote their businesses as of September 2010, double the number using these sites in December 2009. million business-oriented queries on YouTube every week.