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Choosing an Email Marketing Software « The Effective Marketer

The Effective Marketer

The matrix helped us focus on how vendors compared on each feature and also gave us the ability to rank vendors based on weighted scoring. Well, because there were some features we considered more important than others and so should you. You can follow any responses to this entry through the RSS 2.0 Good question!

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how good a boss are you really?

The Effective Marketer

One of the more interesting features is the ability to search for salaries paid at a specific company. This entry was posted on Thursday, April 9th, 2009 at 7:49 pm and is filed under Communication , Hiring. You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site.

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Taming Your Brand Mascot « The Effective Marketer

The Effective Marketer

You can follow any responses to this entry through the RSS 2.0 Don’t use a brand mascot to promote a luxury item or something with such a distinctive feature or benefit that the character detracts from it. You can leave a response , or trackback from your own site. Like Be the first to like this post. United States License.

Planning 100
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More Free Marketing Training

The Effective Marketer

The Meeting of the Minds is a free series of webinars featuring some of the great minds in academia such as Don Schultz, Gary Lilien, Dave Reibstein, Paul Farris, Tim Ambler, and others. And enjoy… free is always good This entry was posted on Wednesday, September 23rd, 2009 at 8:58 pm and is filed under Marketing Training , Webinars.

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Marketing Content That Sells

The Effective Marketer

Trade show booths with slogans and taglines that don’t mean anything and sales brochures that are full of “features” and screenshots but lack detail of how they solve a problem. You can follow any responses to this entry through the RSS 2.0 In the B2B marketing space this is notorious. Like Be the first to like this post.

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tools of the trade: webinars and online presentations

The Effective Marketer

Depending on the category, or type, of webinar usage you will be able to list out all the features you need. Each webinar platform has a set of features that can be useful or useless and why pay a premium if you don’t care whether circles can be drawn on the screen? You can follow any responses to this entry through the RSS 2.0

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Kindle Marketing Lessons « The Effective Marketer

The Effective Marketer

additional features, more convenience, better value, etc.) This entry was posted on Friday, May 29th, 2009 at 2:43 pm and is filed under Marketing Planning , Marketing Strategy , Pricing. You can follow any responses to this entry through the RSS 2.0 Everyone wants that feature. Like Be the first to like this post.

Planning 100