article thumbnail

Taking Your Brand from “We know who they are” to “We know what they do”

LEADership

This deal was an extension of an existing 2009 sponsorship of $130 million over four years where Aon’s logo was displayed on Manchester United jerseys. Feel free to ask questions and discuss your ideas on my blog. In April 2013, Aon signed a $240 million sponsorship of Manchester United for an 8-year period.

article thumbnail

Yours in Marketing Episode 2 – ft. Cyrus Shepard

Directive Agency

I quit the restaurant business, I was building websites, I was building some affiliate sites as people did back in 2008, 2009, and I needed to figure out how to market them. What’s your preferred way of publishing content, blog, video, podcasts, social media? Cyrus Shepard : Blog, second, video. I can’t do that.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Yours in Marketing Episode 2 – ft. Cyrus Shepard

Directive Agency

I quit the restaurant business, I was building websites, I was building some affiliate sites as people did back in 2008, 2009, and I needed to figure out how to market them. What’s your preferred way of publishing content, blog, video, podcasts, social media? Cyrus Shepard : Blog, second, video. I can’t do that.

article thumbnail

Building Content Marketing Strategy – 10 Steps

Marketing Insider Group

Social media can be used to turn a B2B transaction into a P2P relationship. Maximize your content: Create good content and turn it into a white paper, then take chunks and make them blog posts. In 2009 most companies where trying to figure out where to start with social media. Think like a publisher. Go multi-format.

article thumbnail

B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog

Online Marketing Institute

Online Marketing Blog TopRank's internet marketing blog on the intersection of social media, digital public relations and search engine marketing. For one client in the B2B marketing industry, TopRank devised a blog strategy incorporating industry thought leader interviews. I need to implement them. Thanks for sharing.

article thumbnail

Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble?

Twitter 147