Taking Your Brand from “We know who they are” to “We know what they do”
LEADership
SEPTEMBER 15, 2015
This deal was an extension of an existing 2009 sponsorship of $130 million over four years where Aon’s logo was displayed on Manchester United jerseys. In April 2013, Aon signed a $240 million sponsorship of Manchester United for an 8-year period. Clement says, “Manchester United is understood in every country.”
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