The Customer

AUGUST 30, 2019

LinkedIn settled a lawsuit for unwanted emails in 2015, paying out $13 million to complainants. Glossier asked in July, a few weeks after emailing out a set of free downloadable phone wallpapers with the subject line “We made these for you.” So, email blasts aren’t actually always email blasts at all.

Brand Identity 52

Brand Identity Branding Work Management CAN-SPAM 52

Goolara

FEBRUARY 26, 2019

Also getting in on the post-GDPR drive for stronger privacy controls, the Ministry of Electronics and IT (MEITY) in India has been hammering out its own privacy regulations—a process they started back in 2010. In 2009, U.S. Compare that to the GDPR’s 4% of an organization’s annual revenue or 20 million Euros (about 22.6

Privacy 75

Privacy CAN-SPAM Privacy Protection Act-On 75

Hubspot

DECEMBER 16, 2014

Phase 0 (2006-2007): Building Our Opt-In Email List. I say "unleashed" because it really did take off -- over the course of its first year, it garnered thousands of opt-in email addresses. The early success of HubSpot''s lead generation playbook can be attributed to this single asset and opt-in strategy.

Top of Funnel 28

Top of Funnel Hubspot Webinar Metrics Email Marketing 28