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Why brands keep emailing you to ask how you feel about them

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AUGUST 30, 2019

LinkedIn settled a lawsuit for unwanted emails in 2015, paying out $13 million to complainants. Glossier asked in July, a few weeks after emailing out a set of free downloadable phone wallpapers with the subject line “We made these for you.” So, email blasts aren’t actually always email blasts at all.

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