article thumbnail

ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals. Velocity's The B2B Content Marketing Workbook. MarketingSherpa.

article thumbnail

The Danger of Email Marketing Benchmarks « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 Ways to Optimize Your Lead Conversion Rate

markempa

80% of marketing leads are lost or discarded, according to a MarketingSherpa presentation delivered at B2b Marketing Summit 2009. The prospect may have responded to marketing campaigns and provided basic contact information, but sales professionals need much more than that. The biggest reason? You might also like.

article thumbnail

effective marketer principle 4: take responsibility for decisions

The Effective Marketer

Metrics should be in place to ensure performance is measured – something that becomes critical if the task at hand may impact the overall results of a marketing campaign. but you should also look into whether the sending of the email itself was done correctly. You can follow any responses to this entry through the RSS 2.0

Planning 100
article thumbnail

5 Mistakes B2B Marketers Need to Avoid in 2010

Anything Goes Marketing

2009 has been a long year but as I reflect back on my many conversations, I've created a top 5 list of items to avoid in 2010: 1. In 2010 you will not have a choice but to make social media part of your overall marketing strategy. Addictomatic is a free tool that will get you started down this path.

article thumbnail

High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

And that reality of the flooded inbox is very evident from steadily dropping response rates of only 1% to 3% range for traditional email marketing. The old email marketing strategy of batch and blast or spray and pray is no longer effective. However, there’s no denying the low cost of email marketing. per week in 2006.

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

We have many good tools at our disposal right now we could be putting to use. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. Are you suggesting that any use of software or databases to help organize and scale your social outreach is invalid?