markempa

APRIL 24, 2009

If you have a great B2B story to tell, think about sharing it with other B2B marketers at MarketingSherpa’s 6th Annual B2B Demand Generation Summit 2009. These summits feature case studies based on real-life marketers’ actual lessons learned about what is working at this moment in advanced business marketing.

Demand Generation Agencies 120

Demand Generation Agencies Case Study Case Studies Demand Generation 120

Online Marketing Institute

NOVEMBER 28, 2012

Featured Jobs. 2009 Eddie and Ozzie Awards Winners. Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing.

B to B 40

B to B Paid Content Social Media CMS Development 40

The ROI Guy

NOVEMBER 29, 2010

According to SiriusDecision buyer studies, the most favored sources of content during the early stages of b-to-b decision-making are: White papers (64.4%); Peer referrals (51.1%); Webinars (48.9%); Trials or demos (42.2%); Analyst reports (37.8%). In later stages of the sales cycle, analyst reports and peer referrals reign supreme.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

B2B Marketing Zone Posts

AUGUST 3, 2010

Featured Sources. The following are the top items from featured sources based on social signals. Smarketer, ZoomInfo: In light of the ongoing upheaval in b-to-b sales, what are your biggest challenges for the remainder of the year? Best of B2B Marketing. July 1, 2010 to July 31, 2010. Name your blog.

Ning 40

Ning Paid Content Facebook Sales Management 40

The ROI Guy

SEPTEMBER 28, 2010

Demand Generation In the Face of Frugalnomics and. Interactive White Papers have been proven to address these buyer issues, and deliver more personalized and more impactful results to potential buyers that will ultimately lead to deeper engagements, higher lead conversions and reduced sales cycles. Sales Enablement Effectiveness?

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40