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ViewPoint
JANUARY 15, 2013
For our average client, a proactive, strategic, outbound lead (that will be 100% sales accepted) costs about $1,250. Find out about the average age, education and experience of your potential partner’s staff. For example, our staff averages 42.7 years of age, all with four-year college degrees and the average tenure is 4.7
ViewPoint
JULY 10, 2012
Overall lead rates trended down in 2002 and from 2008 – Q3 2009—yep, just as the economy did. Understanding this can help you pinpoint your marketing investments and generate better than average results. So, companies can use GDP to anticipate changes in lead rates which could affect quotas and revenue projections.
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ViewPoint
OCTOBER 11, 2012
Carlos has been named three years in a row—from 2009 to 2011—to the Sales Lead Management Association’s 50 Most Influential People in Sales Lead Management. He first discusses investing in skills development and references several recent studies: The average marketer receives less than a thousand dollars a year in training.
ViewPoint
JUNE 27, 2011
In 2010, Karen was one of CRN’s "Power 100: The Most Powerful Women of the Channel," and CenterBeam was recognized in 2009 as one of five finalists for the Marketing Department of the Year award by the American Business Awards.
ViewPoint
JULY 11, 2013
According to a recent report by Custora, customer acquisitions from email marketing have quadrupled since 2009, exceeding that of leading social networks. Organic search still leads the way with organic search customers ranking 50 percent more valuable than the average customer. Via Marketing Land.
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