2009 Article Forrester Media Plans 
Industrial Marketing Today
MAY 14, 2010
4 comments… read them below or add one } Eric Goldman May 17, 2010 at 5:16 pm Achinta; This is a great article with much relevant information in it. I’d like to produce research with some metrics but that too costs quite a bit, especially from someone reputable like Forrester. Thanks for sharing!
Convince & Convert
APRIL 28, 2010
But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Look to Facebook Somewhat surprising (at least to me) was the finding in the Forrester study that 62% of influential impressions from Mass Influencers took place on Facebook, with Twitter just 10%. population.
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Convince & Convert
SEPTEMBER 21, 2010
How Does Your Audience Use Social Media? Using the Forrester Social Technographics Ladder, understand how your target audience (as defined by gender, age, and geography) uses social media. Many brands these days use social media to promote themselves and to reach out to their target audience.
Convince & Convert
SEPTEMBER 20, 2010
Combined with their above average income and above average education, Twitter users’ propensity to interact with brands make them a huge potential source for Mass Influencers (although Forrester’s research says Facebook is a better pool ). I'm trying to quote Forrester here somewhere. 19% seek customer support.
Convince & Convert
FEBRUARY 23, 2010
I’m constantly referring back to Forrester’s POST methodology when planning campaigns. But your characterisation of a strategy as proactive vs reactive adds another important layer to planning. – [link] (via @jaybaer) Nice article! – [link] (via @jaybaer) Nice article!
Convince & Convert
JULY 28, 2010
Great article Jay! link] [link] Hot In Marketing 5 Ways to Turn Helpfulness Into Marketing Greatness | Blogging and Content Creation | Social Media Consulting – C. Great list, looks a lot like the discovery we do prior to content planning. You should be.
Convince & Convert
MAY 25, 2010
Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. will range from 11% (the relatively mature email marketing), to 34% (social media). Interesting article about online marketing.
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