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SalesFusion Combines Online and Offline Marketing with CRM

Customer Experience Matrix

Beyond the usual outbound email and Web forms, the system provides: - Web analytics to support search engine optimization and Web advertising, - API-level integration with Google AdWords to support paid keyword campaigns, - IP-address lookup to identify the company and location of anonymous Web visitors (and send rule-based alerts to salespeople), - personalized URLs (PURLs) to tie in responses from offline campaigns. for each score, and can set up routing rules triggered by entry into each range. Look, I know online marketing is important. But these are awkward solutions.

Entiera Offers Consumer Marketing Automation Software as a Service

Customer Experience Matrix

This makes them sound more like a “hosted” vendor than “Software-as-a-Service” (SaaS), per the distinction in my July 25 post. This is unusual among consumer marketing automation vendors. Channel objects can either be triggered by a specific event or execute after a specified waiting period. Campaigns are executed outside the system, either through transferring files or by sending messages to an external API. Although the vendor is working on an expanded planning system, this is already more features that many marketing automation systems provide.

True Influence Opens a Window into Future Demand Generation

Customer Experience Matrix

This leads to more variety as vendors experiment with different approaches to a now-defined problem. This means new products reflect the lessons each vendor has drawn from the industry’s history to date. But he also decided that marketers want Webinar integration, digital asset management, APIs to capture data from external Web forms, and a dedicated IP address for email. On the brighter side: - The system API lets users easily adopt externally-built and -hosted Web forms to post into the True Influence database. Demand generation systems are in that second stage.

Optimove Helps Optimize Customer Retention (And, Yes, It's a Customer Data Platform)

Customer Experience Matrix

Of course, this is partly because I’m choosing to look at that type of system, and partly because CDP vendors are reaching out to me. One of the vendors that contacted me was Optimove , a Tel Aviv-based firm that calls itself a “retention automation platform” but definitely fits the CDP criteria. The connections may be through file transfers or APIs. It has a few U.S.