| |  2009 + API + Trigger + Vendor | 5 articles |
| Page 1 of 1 | Previous | Next | CUSTOMER EXPERIENCE MATRIX JULY 28, 2009 Entiera Offers Consumer Marketing Automation Software as a Service This makes them sound more like a “hosted” vendor than “Software-as-a-Service” (SaaS), per the distinction in my July 25 post. This is unusual among consumer marketing automation vendors. Channel objects can either be triggered by a specific event or execute after a specified waiting period. Campaigns are executed outside the system, either through transferring files or by sending messages to an external API. Although the vendor is working on an expanded planning system, this is already more features that many marketing automation systems provide. | CUSTOMER EXPERIENCE MATRIX NOVEMBER 29, 2010 Treehouse Interactive Refines Its Features and Targets Larger Firms This might foreshadow attrition problems at other vendors. Treehouse has since enabled imported data to trigger campaign actions, and promises behavior-based triggers in the near future. The HTTP Send avoids API calls or Web Services, although Treehouse offers data exchange through Web Services as well. Although many demand generation vendors now offer some type of social sharing, Treehouse introduced this feature back in May 2009. So I'd expect it to be a reliable vendor, even if someone else eventually dominates its segment. Here's an update. | | | | | |
| CUSTOMER EXPERIENCE MATRIX JANUARY 31, 2010 Aprimo Marketing Studio Supports Sophisticated Business Marketers For more on vendor classifications, see my list of demand generation vendors from last November.) Email campaigns can execute as batch projects or trigger dialogs. Trigger dialogs have most of the same capabilities except for the advanced segmentation. External systems can also add names through the Marketing Studio API. Trigger campaigns execute immediately when a new lead is added to their group, allowing real-time interactions. You know who you are. took a look at the actual product last week. Bottom line: Aprimo delivered what they promised. | CUSTOMER EXPERIENCE MATRIX OCTOBER 22, 2009 SalesFusion Combines Online and Offline Marketing with CRM Beyond the usual outbound email and Web forms, the system provides: - Web analytics to support search engine optimization and Web advertising, - API-level integration with Google AdWords to support paid keyword campaigns, - IP-address lookup to identify the company and location of anonymous Web visitors (and send rule-based alerts to salespeople), - personalized URLs (PURLs) to tie in responses from offline campaigns. for each score, and can set up routing rules triggered by entry into each range. Look, I know online marketing is important. But these are awkward solutions. | CUSTOMER EXPERIENCE MATRIX APRIL 5, 2009 True Influence Opens a Window into Future Demand Generation This leads to more variety as vendors experiment with different approaches to a now-defined problem. This means new products reflect the lessons each vendor has drawn from the industry’s history to date. But he also decided that marketers want Webinar integration, digital asset management, APIs to capture data from external Web forms, and a dedicated IP address for email. On the brighter side: - The system API lets users easily adopt externally-built and -hosted Web forms to post into the True Influence database. Demand generation systems are in that second stage. | |
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