Why Critics of Klout Are Missing the Big Picture
Convince & Convert
SEPTEMBER 11, 2011
The research I did for The NOW Revolution found that in 2009 there were 1,147,910 households with a TV in metropolitan Charlotte. When every company of consequence has a free and open API, data becomes a commodity. Number of Nielsen households among them? That’s not math, that’s folly. Insights are never commoditized. .
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