Online Marketing Institute

JUNE 30, 2009

B2B Marketing ROI The A to Z of B2B Let Your Website Do the Selling in B2B leave a comment » As a marketer, I have the opportunity to look at a wide variety of company websites when assessing our inbound leads. Within the B2B industry, your website can mean everything to your potential customers.

Work Management 40

Work Management Marketing Management Marketing Automation Services B2B Marketing 40

Online Marketing Institute

NOVEMBER 4, 2010

The B2B Social Media Marketing Series is supported by IDG Enterprise. Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. Let us know how your brand uses social media for B2B marketing in the comments below.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Online Marketing Institute

NOVEMBER 2, 2010

The B2B Social Media Marketing Series is supported by IDG Enterprise. Business-to-business (B2B) social media is a different animal. That doesn’t mean social media doesn’t have a place in the B2B world, though. But what about the use of social media between businesses?

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

OCTOBER 1, 2010

Managing these multiple login systems from all these social networks is cumbersome due to changing APIs, protocols. How about in the B2B space? Do you think that these connect plug-ins still provide the same value for a B2B company website? Drew Hawkins These are good points and considerations for consumer-targeted websites.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Convince & Convert

SEPTEMBER 8, 2010

The Open Graph API was a giant leap past that. Facebook realized at least two years ago that the future was not Facebook.com per se, but in making Facebook the plumbing of the Web. Facebook Connect was the first step toward becoming the single digital passport for all of our lives. Cutting edge. All rights reserved.

Paid Content 138

Paid Content Facebook Paid Search Agency Advertising Agencies 138

Convince & Convert

AUGUST 26, 2010

The agency package includes white label reporting capabilities, custom charts, API access, and centralized management of multiple client accounts. One keyword and up to 500 posts (Twitter or Facebook mentions) per month is free, making it a potential zero cost solution for very small businesses. All rights reserved.

Social Media 120

Social Media Media Webinar Metrics Work Management 120

Convince & Convert

JUNE 15, 2010

It's basically an online address book that automatically scans the web, accesses various social graph apis and builds a social profile of all of your contacts. It's basically an online address book that automatically scans the web, accesses various social graph apis and builds a social profile of all of your contacts.

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155

Convince & Convert

MARCH 16, 2010

According to these numbers, the audience using Twitter actually declined from August to December, 2009 (during the same period, Facebook went from 250 million to 350 million members). Young People Don’t Use It Today’s marketing coordinator is tomorrow’s CMO, and younger Americans don’t embrace Twitter. All rights reserved.

Social Media 125

Social Media Media Paid Content Webinar Metrics 125

Convince & Convert

SEPTEMBER 23, 2010

&# I’ve been wondering whether the Open Graph API will yield an explosion in Facebook-powered satellite applications (like the 2,000+ Twitter add-ons that all seems to start with “tw…&# ). Gilbert thinks perhaps it will happen, but that the additional complexity of the Facebook API will dampen the explosion somewhat.

Social Media 165

Social Media Media Webinar Metrics Marketing & Strategy 165

Convince & Convert

AUGUST 3, 2010

Facebook’s opening of the API to searches (and the subsequent inclusion of Facebook content in Google, Bing, Yahoo search results) blunts the historical searchability advantage of Web pages. At the next level of integration is what Levis is doing, Huffington Post is doing, LIkebutton.me is doing, and even Amazon (as mentioned).

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Facebook’s opening of the API to searches (and the subsequent inclusion of Facebook content in Google, Bing, Yahoo search results) blunts the historical searchability advantage of Web pages. At the next level of integration is what Levis is doing, Huffington Post is doing, LIkebutton.me is doing, and even Amazon (as mentioned).

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

MARCH 2, 2010

At Genius.com, we understood relatively early (we announced our gURLs to track traditional and Social Media in July 2009) that while most B2B marketers are engaging in Social Media, very few are actually measuring it. The area of “metrics integration&# is especially interesting. All rights reserved.

Business 117

Business Paid Search Agency Social Media Analysis 117