Convince & Convert

AUGUST 10, 2010

If it is, we’ll include it in Viral Heat. Viral Heat data includes location, wherever available. month), so filtering and more and more analytics are important to our customers. McCann , Viral Heat Did you enjoy this blog post? Raj Kadam : The question we ask is whether the specific data is useful to marketers.

Paid Content 135

Paid Content CRM Paid Search Agency Social Media 135

Online Marketing Institute

JULY 31, 2012

2009 Eddie and Ozzie Awards Winners. While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. Tool: Adobe Sitecatalyst URL: Omniture.com/sitecatalyst What it does: Segments traffic to determine “high-value” Web visitors and offers real-time analytics.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Online Marketing Institute

JANUARY 4, 2011

Keep most blogs short with no more than 400-500 words as most people don’t have much time and will be only spending a minute or two on your blog (average time on this site according to Google Analytics is 1 minute and 39 seconds) 60. If embedding a video in the post again brevity rules with the rule of thumb now at a 1-2 minute video 61.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Online Marketing Institute

NOVEMBER 8, 2010

Regus chose Affect Strategies , a PR, marketing and social media firm specializing in business-to-business companies, to run their New York campaign. The Supply Chain Expert Community launched in August 2009 and is home to 3,620 members and counting. For a niche community, that’s a feat. Social is not an isolated activity.&#

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Webbiquity

JULY 26, 2010

It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. SazBean ( Social Network Analytics Measurement Social Media ). What Works ( Vendor Government PR Trends Spending Release ). June 30, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

SEPTEMBER 21, 2010

That said, they also have the option of assisting users in set up as it is more cost effective for them to work with the data analytics team determining objectives. It is very economical for a smaller PR agency or large (from $9.99 In Control: users can certainly set up their own searches and adjust them as required.

Social Media 158

Social Media Media Paid Content Work Management 158

Online Marketing Institute

JANUARY 4, 2011

Invest in a custom design In my own blogging from 2005 – 2009 I was using/tweaking various free themes, which did the job. Provide relevant, timely information to established media This is a really simple tactic I came up with as a PR strategist. Sample image from 2009 blogger quotes project 7.

Tactics 40

Tactics PR Planning Buzz 40

Convince & Convert

SEPTEMBER 21, 2010

Virality & Search Topsy One part virality tool, one part tracking mechanism, one part social listening post, Topsy is becoming one of new favorites. Tracking Google Analytics No surprise, this is my primary statistical source for Convince & Convert. I implement bit.ly Add “+&# at the end of any bit.ly

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Online Marketing Institute

NOVEMBER 4, 2010

Regus chose Affect Strategies , a PR, marketing and social media firm specializing in business-to-business companies, to run their New York campaign. The Supply Chain Expert Community launched in August 2009 and is home to 3,620 members and counting. For a niche community, that’s a feat. Social is not an isolated activity.&#

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Online Marketing Institute

DECEMBER 9, 2009

Personally I am a great fan of using PPC & Analytics to find out what search terms people actually use. I am also a great fan of using Analytics to find out which search terms convert into an action and which don't. Quite often they are not what you would expect.

Search Marketing 40

Search Marketing Online Marketing Work Management B2B Marketing 40

Online Marketing Institute

OCTOBER 31, 2010

Virality & Search Topsy One part virality tool, one part tracking mechanism, one part social listening post, Topsy is becoming one of new favorites. Tracking Google Analytics No surprise, this is my primary statistical source for Convince & Convert. I implement bit.ly Add “+&# at the end of any bit.ly

Social Media 40

Social Media Paid Content Tools Media 40

Convince & Convert

SEPTEMBER 23, 2010

Concepts under consideration include a variety of different search results (not just by time, but possibly by relevancy or impact), analytics, RSS feeds, widgets and more. Help Shape the Future of the Real-Time Web Gilbert is considering adding several other features to today’s admittedly basic version of Kurrently. Im Jay Baer.

Social Media 165

Social Media Media Webinar Metrics Marketing & Strategy 165

Convince & Convert

APRIL 7, 2010

There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. This can only increase when 4SQ release the business analytics dashboard and (I assume) give more power to venue owners (e.g. The head of a PR office was using Foursquare tips to connect and reach out with people.

Analysis 152

Analysis Social Media Work Management Mobile Marketing 152

Convince & Convert

MARCH 2, 2010

The social media community is starving for a viable way to track customer behavior throughout all social outposts (as evidenced by the massive number of retweets for this post I mentioned recently about a new way to tie Google Analytics to your Facebook fan page ). The area of “metrics integration&# is especially interesting.

Business 117

Business Paid Search Agency Social Media Analysis 117

Webbiquity

AUGUST 18, 2012

While prospective buyers are using search and social to research products and services before making purchase decisions, marketers and PR professionals can use those same tools to research buyer wants and needs. The best way to “go viral” is to engage millions of users, each of whom share through small networks. In the U.S.,

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100