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Influencer Marketing: What is it and Why Should You be Doing it?

Onalytica B2B

So, each week we’re going to bring you an easy-to-digest blog post covering each step of the influencer marketing process as per the definitive practical guide. Word-of-mouth, social influence, PR and Public Affairs are highly relevant to the way we should be approaching influencer marketing. Why should you be doing it?

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B2B Lead Generation Blog: New Book on Corporate Blogging

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. « Webinar: Eight critical success factors for lead generation | Main | New E-Book Offers Great Advice » New Book on Corporate Blogging Its exciting when someone you know launches a new book.

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B2B Lead Generation Blog: Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. I just interviewed David Meerman Scott author the new book, The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly. Congrats David!

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B2B Lead Generation Blog: Podcast: What Sales Really Needs From Marketing

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Ill be posting my Amazon review soon. Ill be posting my Amazon review soon. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 It’s great.

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B2B Lead Generation Blog: New Book: Lead Generation for the Complex Sale is officially released

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. MB) Download a free chapter For the real thing, order on Amazon. Update: The book made its debut in Amazons top 100 (sales and marketing books) today. MB) Download a free chapter For the real thing, order on Amazon.

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B2B Lead Generation Blog: Its a New Year for Lead Generation for the Complex Sale

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Im awaiting an official release date but Amazon currently shows April 15th. Im awaiting an official release date but Amazon currently shows April 15th. yes thats Tax Day. You can pre-order it here. yes thats Tax Day.

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B2B Lead Generation Blog: Teleseminar on Selling to BIG Companies with Jill Konrath

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. If you havent read Jills best selling book yet, you should get a copy (you can read my review on Amazon or BN). I liked what Ardath Albee wrote on her blog, "Heres the deal. Jill is in high demand.