Journalists as Buzzword Killers
B2B Memes
JULY 13, 2010
As Sherk acknowledges, he is building upon a list David Meerman Scott compiled last year of “ top gobbledygook phrases used in 2008.”. For anyone trained in B2B journalism, the terms in the above list (and the remaining 86 in Shirk’s list) are obvious no-nos. Here are the top 12 offenders: leader. innovative. award winning.
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