Paul Gillin

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The Power of B2B Communities

Paul Gillin

Spiceworks sells advertising space on the software console its members use to monitor their networks. More than 400 people recently formed a buyer’s group to get better deals on backup software. It started in October, 2008 and had attracted more than 700 contributions 18 months later.

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Attack of the Customers Press Release

Paul Gillin

A popular speaker and writer, he has addressed more than 150 conferences and groups and published more than 200 articles about social media marketing since 2008. Greg Gianforte has started five successful software companies. Paul is a columnist for BtoB magazine and a director of the Society for New Communications Research.

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