Customer Experience Matrix

MARCH 25, 2009

If you look at the Web site of Act-On Software , you’ll see a typical set of demand generation features: email marketing, demand generation (equated with landing pages and forms), lead nurturing, Website visitor tracking, channel (partner) marketing, and lead scoring. The company does expect to add those over time.

Act-On 120

Act-On Demand Generation Work Management Marketing Management 120

Customer Experience Matrix

FEBRUARY 21, 2012

Acquisitions by enterprise software giants have opened opportunities for smaller, more nimble alternatives. Its core is a data structure that sits somewhere between columnar – now the most common approach for analytical processing – and hierarchical indexes. The process repeats, working up a hierarchy of combinations.

Enterprise Management 120

Enterprise Management Pricing Price Work Management 120

Customer Experience Matrix

AUGUST 3, 2009

Unlike its competitors, youcalc it reads data directly from other Software-as-a-Service systems rather than loading it into its own database. That is, youcalc provides analytical applications that read from an existing system, typically a Software-as-a-Service vendor like Salesforce.com or Google AdWords.

Work Management 120

Work Management Marketing Management Demand Analytics 120

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Webbiquity

SEPTEMBER 10, 2012

Carrie played a key role in launching the enterprise-wide integration of social & mobile recruiting, breaking some of the traditional boundaries of HR in the process. San Francisco-based Alex Hisaka is Growth Builder at Desk.com, part of the Salesforce.com family. She’s a rock star on Twitter and also speaks French.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

Carrie played a key role in launching the enterprise-wide integration of social & mobile recruiting, breaking some of the traditional boundaries of HR in the process. San Francisco-based Alex Hisaka is Growth Builder at Desk.com, part of the Salesforce.com family. She’s a rock star on Twitter and also speaks French.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Customer Experience Matrix

APRIL 14, 2009

It offers many features that appeal to large marketing departments: fine-grained user rights management, rule-based content selection, multiple scores per lead, central processes to score leads and transfer them to sales, APIs to integrate with external Web forms, campaign cost tracking, detailed ROI reporting, and project management with tasks.

Enterprise Management 120

Enterprise Management Features Marketing Management Marketing Automation Services 120

Online Marketing Institute

JUNE 30, 2009

with 2 comments Just a word of warning to marketers: I have seen a distubring resurgence of SEO black hat chicanery by agencies and software vendors that I thought died out a few days ago. In the grand scheme of things, 38 minutes for salesforce.com to get everything back up is pretty impressive.

Work Management 40

Work Management Marketing Management Marketing Automation Services B2B Marketing 40

Webbiquity

FEBRUARY 28, 2017

Despite the proliferation of “labor saving” devices and process automation software, marketers (along with their colleagues in pretty much every other business function) are busier than ever. Integrates with a wide range of applications including Basecamp, Salesforce.com, and Teamwork.

Marketing Automation Services 100

Marketing Automation Services Personalization Tools Product 100

B2B Marketing Zone Posts

DECEMBER 1, 2010

This is up from 16% in 2008. Lead to Revenue Management with Andre Pino of Forrester Research - Modern B2B Marketing , November 10, 2010 I recently had a chance to sit down with Andre Pino, principal analyst for Forrester Research, to discuss lead to revenue management , a solution for overcoming the sales and marketing process gap.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Online Marketing Institute

MARCH 13, 2011

Right from lead data capturing, lead nurturing to lead qualification , technology has been evolving to help automate the demand generation process and help marketing and inside sales work smarter. This is certainly a step in the right direction for marketing automation and online lead generation in making the process more intelligent.

Sales Qualified Leads 40

Sales Qualified Leads ReadyContacts High Quality Lead netFactor 40