Industrial Marketing Today

SEPTEMBER 3, 2010

Content marketing does not mean churning out white papers, case studies, articles, blog posts, podcasts and webinars for the sake of putting out content. Passive reading of your content will not move the prospect along in his/her decision making process. There is plenty of information out there about buyer personas.

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Content Marketing Institute

SEPTEMBER 26, 2018

How can content marketing help address our target audiences throughout the customer purchase journey? To connect content to revenue, your marketing and sales teams need to be tightly aligned to the same business objectives, company messaging, and agreed-upon processes. How many buyer personas do we need? Kyle Tavares, NEPS.

FAQ 93

FAQ Paid Search Agency Content Marketing Work Management 93

Tony Zambito

OCTOBER 9, 2015

When the Dow tumbled in 2008, the largest single-day drop in the history of the Dow occurred on September 29, 2008. These mirror my own findings in conducting qualitative buyer persona research interviews directly with buyers the past two years. Use Buyer Personas To Understand How To Help Buyers Achieve Their Goals.

Effectiveness 100

Effectiveness Buyer Personas Content Marketing Forrester 100

Ambal's Amusings

AUGUST 27, 2009

Eccolo Media 2008 B2B Technology Collateral Survey. When you create your content strategically, you have the ability to more accurately gauge how far along prospects are in their buying process based on which content they view. By creating valuable content mapped to the needs they have throughout their buying process, you both win.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Engagio

OCTOBER 1, 2019

Larger buying committees ( 12 – 16 people) mean that sales reps can’t possibly be talking to every stakeholder 1:1 during a sales cycle — yet talking with multiple personas is exactly what Marketing is good at. (In In fact, Gartner research found that 83% of customers accessed digital channels even in the late purchasing stages.).

Sales Management 85

Sales Management Marketing Automation Services Marketing Automation Account Based Marketing 85

Convince & Convert

SEPTEMBER 21, 2010

I imagine social media will go through the same process of moving from one executed campaign to a thoughtful, consistently measured line item investment. I imagine social media will go through the same process of moving from one executed campaign to a thoughtful, consistently measured line item investment.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Online Marketing Institute

JUNE 22, 2009

Home > Our blog HOME | RSS FEEDS | SITEMAP | CLIENT ZONE | CONTACT US Our blog About Velocity Our clients What we do Who we are Recent posts The white paper is dead…or is it? … Read more… Doug Kessler | December 23rd, 2008 | 3 comments Papa’s got a brand new bag, maaan. Zillions of blog posts.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40