Webbiquity

OCTOBER 16, 2018

The financial market meltdown in 2008 seemed like the final straw. Across a growing number of industry segments, vertical websites are being launched that function much like trade magazines: they publish industry-related content, offer advertising and other promotional campaign opportunities to vendors, and may even host conferences.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Webbiquity

SEPTEMBER 10, 2012

She’s also the founding editor of bizSanDiego Magazine and ran her own PR firm from 2005 to 2008. She is is responsible for defining and managing Infusionsoft’s communications strategies, including planning and execution, public affairs and media relations. Gina Trapani. ginatrapani.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

She’s also the founding editor of bizSanDiego Magazine and ran her own PR firm from 2005 to 2008. She is is responsible for defining and managing Infusionsoft’s communications strategies, including planning and execution, public affairs and media relations. Gina Trapani. ginatrapani.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

APRIL 27, 2021

In the B2B marketing world of the late 20th century, it was possible for independent industry experts, forward-thinking executives, and even marketers with an interesting point of view (those we’d collectively call “influencers” today) to get published in business and industry trade magazines.

Social Media 360

Social Media Social Marketing B2B Marketing Media 360

Webbiquity

FEBRUARY 7, 2012

Jenise Uehara Henrikson highlights the phenomenal growth of social media over the last six years, and particularly since 2008. Stephen Kraus and Bob Shullman report that of households with more than $100,000 in annual income, 93% read magazines in hard-copy format, while just a third read them online. StumbleUpon Stats.

Paid Content 100

Paid Content Social Media Statistics Research 100

Webbiquity

MARCH 31, 2010

Of all business-to-business media categories, online revenue showed the strongest growth in 2008, increasing by 15.1%, while rising at a compound annual growth rate of 26.8% from 2006 to 2008. At the same time, magazine net ad revenue declined 10.2% in 2008 versus 2007. Gavin O’Malley. Laurie Sullivan.

Paid Content 100

Paid Content Social Media Research Social Marketing 100

Webbiquity

DECEMBER 2, 2014

72% of marketers think branded content is more effective than advertising in a magazine; 69% say it is superior to direct mail and PR. 34% of Fortune 500 companies now maintain active blogs – the largest share since 2008. . • 91% of people have unsubscribed from company emails they previously opted into. NewsCred ). NewsCred ).

Social Media 100

Social Media Statistics Paid Search Agency Social Marketing 100