Remove urgency
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B2B Marketing Evolution: Strategies for the Modern Market

B2B Digital Marketer

An overview of what modern marketing entails, highlighting the evolving dynamics in the marketing landscape since the pivotal year of 2008 with the advent of smartphones, ubiquitous internet, and social media. Use the scarcity principle wisely; it can motivate action but also lead to hasty decisions.

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Leverage Free Shipping Day to Boost Holiday Sales

Martech Advisor

The concept of Free Shipping day was conceived by Luke Knowles in December 2008 when he noticed a trend of dipping online shopping around December 10. 97% of customers consider the speed of delivery as a factor while purchasing a product, which could lead to shopping cart abandonment leading up to Free Shipping Day – DropOff.

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The Lead Nurturing Secrets That Helped Me Double My Sales

Salesforce Marketing Cloud

This relationship-building is the force behind lead nurturing. I learned the importance of lead nurturing back in 2008. Here’s how I reach more leads, zero in on the ones that matter, and woo them until they close. What you’ll learn: What is lead nurturing? Why is lead nurturing important?

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Provocation-Based Selling: Loosening the Status-Quo for Sales Success

The ROI Guy

Prioritize which issues require the most ardent pursuit, and quantify the competitive or other value which may be achieved by resolving the issue (creating urgency), 4. The assessment tool has been available since 2008 and has been fueling direct marketing programs by Microsoft and channel partners.

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Sales Pipeline Radio, Episode 174: Q&A with Dan Englander @DansPalace

Heinz Marketing

Jump on high-intent leads in the moment with Intercom, the business messenger that extends the reach of your team 24/7. Intercom creates more opportunities for you by booking meetings and collecting data from leads automatically. They now convert 25% of leads through Intercom’s Messenger. Like a whole lot more deals fast.

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Sales Pipeline Radio, Episode 180: Q&A with Todd Rychecky @ToddRychecky

Heinz Marketing

So they took “that little chat bubble in the corner of a website” and packed it with automatic meeting booking, data capture on leads, conversational bots—and more! Intercom user Elegant Themes added Intercom to their site, and now convert 25% of leads through live chat. They now convert 25% of leads through Intercom’s messenger.

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It's Time for Real-Time

Convince & Convert

link] Amber Naslund Looks like Real Time Revolution is in the lead for book titles…what's your take? link] Daniel Beatty RT @AmberCadabra: Looks like Real Time Revolution is in the lead for book titles…what's your take? I think that this country and the world is full of as Tony Robbins says–Urgency Junkies.